Doritos Takes Its Branding to ‘Another Level’: How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.

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Digital River Partners With Magento to Create Powerful Combined Commerce Solution Built for Global Expansion

Working With Diconium as Preferred Integration Partner, Brands Can Create a Unified Ecommerce Solution to Foster Global Growth and Bolster Revenue
Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced a partnership with Magento, an Adobe company and leading provider of commerce innovations to merchants and brands across industries.

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Global Creative Commerce Agency TPN Taps Two Females for Chief Roles

As part of its pursuit to create connected customer experiences for the most iconic brands in the world, TPN is leveraging the talents of two key female leaders in this digital-first era.
Industry veterans Tracy Faloon and Sarah Cunningham have been named Chief Client Experience Officer and Chief Growth Officer, respectively.

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Drive Perceptions of Value Through In-Store Pricing Signage

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.
Challenge
After many structural optimizations, a retailer’s value perception continued to be lower than that of core competitors.

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How HubSpot Marketers Stay Creative Under Pressure

As 2020 begins, you might be under pressure to build strategies, create campaigns, and pitch new ideas quickly to start your first quarter off right.
The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. Not only can they stand in the way of your motivation, but they could also prevent you from coming up with new or unique ideas.

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Cerence Introduces My Car, My Voice – New Voice Clone Solution to Personalize the In-Car Voice Assistant

AI-powered capability lets people create a custom voice – their own, a loved one or a friend – for their mobility assistant
Cerence Inc., AI for a world in motion, introduced My Car, My Voice, a revolutionary product that lets people create custom voices for their in-car assistants.

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Amazon Continues Investment in Florida with Deltona Fulfillment Center

New facility will total more than one million square feet and create 500 new, full-time jobs
Amazon announced plans to open a fulfillment center in Deltona, Florida, creating more than 500 new, full-time jobs with industry-leading pay of $15 an hour and up, and comprehensive benefits starting on day one.

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Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division

Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for the Music Industry
Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, announced the establishment of its MRC Data division with the acqui

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Tamarack Resort Chooses Ascent360 CDP To Accelerate Marketing Outreach

The Company’s Platform and Industry Expertise Create Efficiencies for the Resort
Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination.

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Adventist Risk Management Adopts Insurity’s Policy Decisions Evolution and Digital Services Platform to Streamline and Automate Workflows

Will Leverage Insurity’s Leading API Ecosystem and DigitalXPerience Studio to Create Unique Customer Experience
Insurity, Inc., a leading provider of cloud solutions and data analytics for the world’s largest insurers, brokers, and MGAs, announced that Adventist Risk Management (ARM), Inc.

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CBX Branding Veteran: New Crop of Store-Brand Names Signals Strength of Private Label

Top Retailers Are Taking Their Names off of Their Store Brands to Create Private-Label Lines That Command Attention on Their Own Terms, Notes Todd Maute in Column for Store Brands Magazine
Top retailers are taking their names off of their store brands—and the reason has everything to do with the growing quality and consumer acceptance of product lines created by retail chains, writes Todd Maute,

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MapsPeople Partners with VenueNext to Create the Future of Customer Experience

MapsPeople is pleased to announce its strategic partnership with VenueNext to create world class customer experiences. By combining MapsPeople’s user-friendly indoor navigation platform, MapsIndoors, with VenueNext’s mobile commerce utilities, visitors will have everything they need in the palm of their hand to explore and engage with the venue in a single location.

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