Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.”
Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively.

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NLP for Log Analysis – Tokenization

This is part 1 of a series of posts based on a presentation I gave at the Silicon Valley Cyber Security Meetup on behalf of my company, Insight Engines. Some of the ideas are speculative and I do not know if they are used in practice. If you have any experience applying these techniques on logs, please share in the comments below.

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Always Discounting During The Cyber Monday Window

The past two days required a study of Thanksgiving – Cyber Monday activity.Today, let’s look at the share of volume going to items selling below their historical average price point, by year, for the brand we’ve been studying.2014:Nov = 25%.Cyb = 33%.Dec = 28%.2015:Nov = 17%.Cyb = 31%.Dec = 20%.2016:Nov = 22%.Cyb = 35%.Dec = 20%.2017:Nov = 22%.Cyb = 27%.Dec = 17%.2018:Nov = 27%.

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