Strengthen Your Cybersecurity Posture: 20 Steps To Take In 2020

The cyber threat landscape has never been more fragmented.
In a competitive context, fragmentation is usually good news. You prefer your competitors to be disorganized, overmatched, clawing for crumbs of the wholes you snatch for yourself.
In the context of cybersecurity, however, things are very different.

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How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019.
While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018.

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Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region.
Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns.

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Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.”
Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively.

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NLP for Log Analysis – Tokenization

This is part 1 of a series of posts based on a presentation I gave at the Silicon Valley Cyber Security Meetup on behalf of my company, Insight Engines. Some of the ideas are speculative and I do not know if they are used in practice. If you have any experience applying these techniques on logs, please share in the comments below.

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Always Discounting During The Cyber Monday Window

The past two days required a study of Thanksgiving – Cyber Monday activity.Today, let’s look at the share of volume going to items selling below their historical average price point, by year, for the brand we’ve been studying.2014:Nov = 25%.Cyb = 33%.Dec = 28%.2015:Nov = 17%.Cyb = 31%.Dec = 20%.2016:Nov = 22%.Cyb = 35%.Dec = 20%.2017:Nov = 22%.Cyb = 27%.Dec = 17%.2018:Nov = 27%.

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