Riversand Positioned as the Only Visionary in Gartner Magic Quadrant Report for Master Data Management Solutions

Riversand, a leading SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today that Gartner, Inc., a global research and advisory firm, positioned Riversand in the Visionaries quadrant in the Magic Quadrant for Master Data Management Solutions, published on Jan. 13, 2020.

Read Full Story

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase.
Like oil, data is “valuable, but if unrefined it cannot really be used.

Read Full Story

Best of 2019: Betting on Data Eating the World

IDC predicts that 175 trillion gigabytes of new data will be created worldwide in 2025
[July 23, 2109]
Data is eating the world. All businesses, non-profits, and governments around the world are now in full digital transformation mode, figuring out what data can do to the quality of their decisions and the effectiveness of their actions.

Read Full Story

SRAX and Experian Team Up to Offer Financial Services to BIGtoken Users

Collaboration Creates Additional Revenue Stream for BIGtoken
SRAX, Inc., a digital marketing and consumer data management technology company, and Experian®, the world’s leading global information services company, announce their collaboration to provide people the opportunity to redeem their points in the BIGtoken platform for access to Experian IdentityWorks .

Read Full Story

Bidgely Brings Itemized Electricity Reports to TEPCO Customers in Japan

Artificial Intelligence Applied to TEPCO Smart Meter Data Provides Appliance-Level Insights to Customers for Improved Retention
Bidgely  announced it has deployed utility artificial intelligence services to TEPCO Energy Partners (TEPCO EP), a competitive energy retail business arm of Tokyo Electric Power Holding Company Holdings, Inc. (TEPCO).

Read Full Story

Ontrack Announces New Affordable Data Recovery Solutions and Special Discounts for PPA Members

Ontrack—the Global Data Recovery Pioneer, Now Supports PPA Members With Special Pricing
Ontrack, LLC, the world’s leading data recovery service provider, announced Gold Corporate Member status with Professional Photographers of America, (PPA).

Read Full Story

How Can Companies Get The Most Value Out Of Their Data

Having spent the better part of the last decade helping organisations in the U.S. and the U.K. use data to drive profit, efficiency, and performance improvements, I thought it would be helpful to jot down best practices for organizations that are looking to get the most value out of their enterprise-level financial and operational data sets.

Read Full Story

Zilliant CMO Slated to Speak at Heavy Duty Aftermarket Week

Workshop to Cover How to Data Can Help Sales Teams Make Better Commercial Decisions
Zilliant, the industry leader in intelligent B2B price optimization and management and sales guidance software, announced that Chief Marketing Officer Lindsay Duran will present an educational workshop at Heavy Duty Aftermarket Week, the biggest annual event for professionals in the heavy-duty aftermarket.

Read Full Story

10 Fascinating Examples of Big Data In Healthcare

Big Data has a lot of great uses in the work of consumer marketing. Experts recognize that its benefits go well beyond the needs of individual consumers. In fact, Big Data has many uses in helping patient lives in the world of healthcare. The market for big data in healthcare is growing 22% a year.
From predicting risk factors to helping cure disease, Big Data in healthcare is multi-faceted.

Read Full Story

Global Data Lake Market Size to Grow from USD 7.9 Billion in 2019 to USD 20.1 Billion in 2025 with a CAGR of 20.6% – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Data Lake Market by Component, Deployment Mode, Organization Size, Business Function (Marketing, Operations, and Human Resources), Industry Vertical (BFSI, Healthcare and Life Sciences, Manufacturing), and Region – Global Forecast to 2024” report has been added to ResearchAndMarkets.com’s offering.

Read Full Story

Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019

The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year
Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “The Outlook for Data Driven Advertising & Marketing 202

Read Full Story

TechBytes with Jude McColgan, CEO at Localytics

What is the CCPA law? What are the consequences of not complying?
Similar to the Massachusetts data breach notification law that went into effect in April, and GDPR before that, CCPA is the latest in a line of user data compliance regulations designed to better protect the data of consumers while they browse the internet.

Read Full Story

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad expe

Read Full Story

4 Big Data Strategies to Boost Engagement of Your Blog

Big data is becoming more important in many businesses. The global market for big data was $189 billion last year and is expected to explode by 2022.
However, many smaller businesses aren’t relying on it as much as they should. Blogs are a prime example. You can use big data to get a lot more value from your blog and boost engagement.

Read Full Story

Factual Launches Data Enrichment for Brands to Enhance and Amplify Customer Data

Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions
Factual, the location data platform, announced Data Enrichment, a new product that allows businesses to enrich first-party customer data with Factual’s high quality, real-world visitation data in order to better understand and engage their customers.

Read Full Story