Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers.

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Limpid Receives TAG Certified Against Fraud Seal, Continues Commitment To Fight Ad Fraud

Limpid, the data-driven advertising technology platform, announced today it has been “Verified by TAG” and approved for listing in the TAG Registry of known and trusted players in the digital ad ecosystem
TAG is an advertising initiative created to fight criminal activity across the digital advertising supply chain and provides a variety of certifications and resources to support this goal.

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Different Ways to Incorporate Data in Business Strategy for Security

In the data-driven enterprise system, Spark has become a popular name that is easy to use, offer speed and versatility. The data can be understood at fast speed allowing one to make faster decisions. The Big Data has a huge benefit with the faster data processing of Spark. This clustering of large datasets works with a framework in open source that helps in analyzing.

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5 Best Practices for Building a program to become data-driven

There are organizational and technology components critical for a business to succeed in becoming data-driven. On the organizational side, a key component to succeeding with data and analytics is to create a culture that supports these efforts. Companies that succeed are typically goal-driven, transparent, empowering, and collaborative.

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