Iterative research allows brands to make better products and better business decisions by implementing consumer data into each stage of development. Brands who leverage iterative research principles in their product development process have a success rate up to 6x higher than their competition.Read Full Story
Provides Managers Critical Insights to Make Better Decisions & Drive Performance Improvements
ExecVision, the only conversation intelligence platform that helps organizations close the Insights-to-Performance Gap, announced the release of Smart Alerts, automatic notifications that alert users to coachable moments in customer-facing conversations.
Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight
Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud.
As marketers, we’re making important decisions on behalf of our company and team every day. In addition to using our best judgment when it comes to making these decisions, it’s ideal to also utilize data and metrics when we can.Read Full Story
More and more often, businesses are using data to drive their decisions — which makes cutting-edge analytics and business intelligence strategies one of the best advantages a company can have.
New technologies, especially those driven by artificial intelligence (or AI), are changing how businesses collect and extract usable insights from data.
by BILL RICHOUXCritical decisions are being made continuously within large software systems. Often such decisions are the responsibility of a separate machine learning (ML) system. But there are instances when having a separate ML system is not ideal. In this blog post we describe one of these instances — Google search deciding when to check if web pages have changed.Read Full Story
Machines will need to make ethical decisions, and we will be responsible for those decisions.We are surrounded by systems that make ethical decisions: systems approving loans, trading stocks, forwarding news articles, recommending jail sentences, and much more. They act for us or against us, but almost always without our consent or even our knowledge.Read Full Story
Design Decisions for the First Embedded Analytics Open-Source Framework For the last couple of years, we’ve been working on Cube.js, an analytics framework built specifically for customization and embedding. There are a lot of great tools data engineers can use to build internal data infrastructure.Read Full Story