Nordic Enterprises Focus on Innovation and Improving Customer Experience

ISG Provider Lens report finds companies in the region turning to digital business services providers for help with analytics, artificial intelligence and other technologies
Enterprises in the Nordic countries are focused on improving customer experience and enhancing innovation, and they are turning to digital business service providers to achieve their goals, according to a new report published

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The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same.

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Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising.

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Shift7 Digital Reveals New Insights to Help Manufacturers Dominate in the Digital Decade

Leading Digital Marketing Agency Announces Significant Growth for Approach that Modernizes Manufacturing
Shift7 Digital, the modern digital agency for manufacturers, announced that it has tripled its profitability in the last 24 months including adding nearly 40 manufacturing clients to its roster and growing its team by 36 percent in just the last year.

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IDC Publishes Digital Innovation Framework to Guide Enterprises Toward Their Future as Digital Innovators and Software Producers

Software is becoming a bigger piece of how every enterprise competes in the digital economy. To succeed, enterprises need to become a “digital innovation factory,” creating and distributing digital products and services with digital-native speed and scale.

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SRAX and Experian Team Up to Offer Financial Services to BIGtoken Users

Collaboration Creates Additional Revenue Stream for BIGtoken
SRAX, Inc., a digital marketing and consumer data management technology company, and Experian®, the world’s leading global information services company, announce their collaboration to provide people the opportunity to redeem their points in the BIGtoken platform for access to Experian IdentityWorks .

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How Artificial Intelligence & Machine Learning Can Benefit Digital Marketers

Digital marketing is now bigger than traditional marketing in the US, according to figures by eMarketer. Interestingly, the sector will continue to take up a larger market share of ad spend worldwide. This growth will come on the back of increased adoption of artificial intelligence and machine learning by digital marketers.

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ACA, Alliance Bank of Arizona, KEO Marketing and MDSL Executives Elected to the Arizona Technology Council’s Board of Directors

The Council Bolsters its Board’s Expertise and Knowledge in Digital Marketing, Economic Development and Finance
The Arizona Technology Council announced it has appointed Sandra Watson, president and CEO, Arizona Commerce Authority (ACA); Austin D. Harris, vice president, Commercial Banking, Alliance Bank of Arizona; Sheila Kloefkorn, CEO, KEO Marketing Inc.

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How to Create Squeeze Pages That Generate Tons of Leads

“You’ve got mail.”
At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox.
That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer.
It’s a tale as old as time for those in online marketing.

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LeadingResponse Grows and Strengthens Its Digital Marketing Capabilities With LeadRival Acquisition

LeadingResponse, the nation’s premier client acquisition solutions provider, has purchased LeadRival, a digital marketing agency in Southlake, Tex., expanding its online services and broadening its client base.
“I’m thrilled to welcome the LeadRival team to the LeadingResponse family,” said Matthew Kearney, CEO of LeadingResponse. “It is a successful business highly compatible with ours.

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Complexity and Cost the Biggest Barriers to Digital Marketing Transformation, New Study Reveals

‘Digital Marketing Transformation Survey: Executive Report’, a new study from Stein IAS, has revealed that while 81% of B2B companies believe that digital marketing transformation is important, over three quarters believe it is a highly complex and costly (41%) process.

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Mastermind Reports Fiscal Year 2019 Results, Strong Outlook for Fiscal 2020

ATLANTA–(BUSINESS WIRE)—- $MMND #Influencer–Mastermind, Inc. (OTC QB: MMND), a leading vertically-integrated digital marketing company that designs, creates and activates marketing initiatives for global brands, today announced financial results for the fiscal year ended September 30, 2019.

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Whatfix Tops 100 Fortune 500 Customers, Scores Unprecedented Customer Net Promoter Score 2X of Software Industry Average as Part of 2019 Milestones, Confirming the Value of Digital Adoption Solutions

Digital Adoption Leader achieves record year with over 630 total customers, 300% Revenue Growth,  a major AI platform acquisition and international expansion
Whatfix, the leader in Digital Adoption Solutions (“DAS”), announced notable company achievements and growth in 2019 highlighting the value of digital adoption and transformation as the key to success.

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Monthly Dose of Design: Writing for Digital Platforms

In the previous two articles, we’ve explored the fundamentals of how to design a digital platform for research purposes. We’ve already covered Wireframing and User Interface Design. This month we’re discussing how to write copy so it’s an effective design asset for digital research platforms.

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Salesforce Reveals 2019 Holiday Digital Sales Grew 8 Percent to $723 Billion Globally

10 Percent of Digital Orders During the Holiday Season Were Powered by Artificial Intelligence Brands and Retailers Offering Click and Collect Saw 56 Percent More Active Shoppers in the Last Five Days Leading up to Christmas and 18 Percent More Digital Revenue Share After the Shipping Cutoff
Salesforce, the global leader in CRM, released its 2019 Holiday Shopping Report, revealing the trends, data

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2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect.

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First-of-its-kind, maaiiConnect Spearheads the Next Generation of Customer Support

The Digital Convergence Platform Seamlessly Integrates Crystal-Clear Voice + Video, Smart Messaging, and Customer Identity Products With Back-End Systems to Mobilise an Unrivalled Communications and Customer Support Experience
Leading global telecommunications solutions provider M800 announced the soft launch of its digital convergence platform maaiiConnect.

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Dun & Bradstreet Acquires Orb Intelligence

Acquisition Expands Dun & Bradstreet’s Portfolio of Digital Solutions and Enriches the World’s Most Comprehensive Commercial Database to Integrate Offline and Online Data
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the acquisition of Orb Intelligence, a prominent digital business identity and firmographic data provider.

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