How MarTech Leaders Unlock CRM Success in 2020 and Beyond

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization’s sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You will meet with little internal resistance when introducing an advanced web meeting system or social media platform.

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Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social Selling technology since 2017! In fact, Sales Technology spending is increasing across the board, with a 47% increase in the same period.

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Enhancing Students’ Higher Education Experience Using Social Listening

Editor’s Note: The world of higher education marketing has changed dramatically since I was applying to university in antediluvian times. Where once colleges marketed themselves mainly by mailing out thick brochures to prospective students who wrote to them for information, there are now sophisticated systems that tap into the needs of prospective students and parents.

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Big-Data Analytics in hotel industry

 Hotel industry is another industry where effective use of analytics can change dramatically how business is run. It is another data rich industry that captures huge volumes of data of different types, including video, audio, and Web data. However, for most hoteliers data remains an underused and underappreciated asset.

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