LogMeIn Announces New GoTo Marketplace and Latest Partner Integrations

GoTo’s New and Improved Integrations Help Customers Drive Greater Productivity and Efficiency in Their Communication and Collaboration Workflows
LogMeIn, Inc. announced the launch of the GoTo Marketplace, a single point of access to all of the applications and productivity tools that integrate with LogMeIn’s GoTo suite of Unified Communications & Collaboration (UCC) products.

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Trustpilot Reveals How Every Company Invites and Receives Reviews in World-First Innovation

New ‘Transparent Inviting’ feature – the latest step in Trustpilot’s drive to be the world’s most transparent review platform – provides detailed information about how every company invites, receives and how much they respond to reviews across over 344,000 company domains globally
Trustpilot, the leading global consumer reviews platform free and open to everyone, announced the release

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ExecVision Launches Smart Alerts, AI-Powered Notifications that Auto-Surface Coachable Moments in Customer Conversations

Provides Managers Critical Insights to Make Better Decisions & Drive Performance Improvements
ExecVision, the only conversation intelligence platform that helps organizations close the Insights-to-Performance Gap, announced the release of Smart Alerts, automatic notifications that alert users to coachable moments in customer-facing conversations.

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DoubleVerify Launches Authentic Performance®, a New Paradigm for Ensuring Digital Ad Effectiveness

New Offering Expected to Drive Return on Investment (Roi) for Global Advertisers
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of Authentic Performance®, the first data solution in the market to provide predictive data expected to drive campaign performance – from the impact of an ad’s presentation to key dimension

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Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope to Keynote at CES 2020

Presented by MediaLink, Keynote Session Will Discuss How Companies Drive Positive Impact
The Consumer Technology Association (CTA) announced a CES 2020® keynote talk featuring Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope, in conversation with MediaLink Chairman and CEO Michael E. Kassan.

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Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth
Martech RADAR leader and a leading content personalization and experience platform (CEP), Uberflip has signed off on an agreement to buy SnapApp.

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NexTech’s AR eCommerce Platform Integrates With Magento 2.0 250,000 eCommerce Sites

Magento 2.0 AR integration will drive more online sales from AR for eCommerce
NexTech AR Solutions the leader in augmented reality for eCommerce, learning applications, and branded entertainment experiences is pleased to announce that NexTech’s 3D augmented reality (3D/AR) solution for eCommerce will integrate seamlessly with Magento 2.0.

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Get Ready For These Six 2020 Business Intelligence Trends

More and more often, businesses are using data to drive their decisions — which makes cutting-edge analytics and business intelligence strategies one of the best advantages a company can have.
New technologies, especially those driven by artificial intelligence (or AI), are changing how businesses collect and extract usable insights from data.

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Sisense Expands C-Suite With the Addition of Two Public Company Veterans – Chief Revenue Officer and Chief Financial Officer

New Leaders Join to Drive Continued Growth and Global Expansion
Sisense, the world’s leading analytics platform for builders, announced that Brian Gumbel, formerly SVP of worldwide sales at Forescout, has joined as its new CRO to lead sales, pre-sales, sales operations, and sales engineering teams worldwide.

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11 Tips for Improving Customer Experience and Driving Conversions

Struggling to drive conversions?  The issue might be with customer experience. After having worked with several brands, big and small, I can assure you that you don’t have to make sweeping changes to drive better results. Many times even small changes and little bit process can lead to happy customers and big impacts. In this post I have complied 11 tips that you can use today.

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NPR Sunday Puzzle Solving, And Other Baby Name Questions

If you have a long drive and no bluetooth or aux cord to listen to podcasts, NPR is easily the best alternative. Truck drivers agree with this statement no matter their overall views. For me, this was the case when driving home to Milwaukee from Ann Arbor where I went to a college friend’s wedding.

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