Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.
Read Full StoryEditor’s Note: Market researchers are often enamored of the “new” – we tend to get excited over the latest shiny object. I don’t think we differ all that much from other people in that regard.
Read Full Story Editor’s Note: Interested in learning more about the #1 guide to brand success in the insights industry? You can access the new GreenBook Market Leaders Report, here.
In reading the 2019 Market Leaders Report, you hold in your hands an example of the transformation of the industry: a combination of a proud legacy and a clear-eyed embrace of the future. The venerable U.S.
Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.
Read Full StoryEditor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.
Read Full StoryEditor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Mayra Munguia will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.
Read Full Story Editor’s Note: Recently, we published an overview of key points from the IIeX Behavior US, in North America. We’ve also just had an IIeX Behaviour in the UK. Here, Matthew Hellon and Ellie Jacobs summarize the highlights from the UK conference.
IIeX Behaviour UK 2019 was an interesting snapshot of how market researchers are adopting behavioral science.
Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.
We’ve all been there, the sales pitch starts with full enthusiasm and drive.
Editor’s Note: It is one to say theoretically that having multiple types of information at one’s disposal can lead to improved decision-making, it is another thing sometimes to actually have to live with the consequences. You may find that different types of information may lead to the same conclusions, or you may find that they conflict with one another.
Read Full Story Editor’s Note: Recently, IIeX Behavior US was held in Boston. Many new developments were discussed. Here, Jackie Anderson gives us an overview of key themes from the conference.
Some of my favorite memories from grad school come from the hours spent hunkered in our school’s basement data lab, correlation matrices taped around the room, SPSS outputs so long they’d rival any CVS receipt.
Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.
Lean has been one of the guiding principles in the last decade.
Editor’s Note: What makes a good market research report? Clearly, this is not a simple question and one that has been argued passionately since I entered this business nearly forty years ago. We recently featured an article by Sherman and Gains (see link below) that discussed the often-differing views of clients and suppliers on the value of reports provided.
Read Full StoryEditor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.
Read Full StoryEditor’s Note: Every step in the innovation journey has always been a great challenge. Finding a “big idea” for something new is among the most difficult. We’ve all seen products that have seemed to come out of nowhere and become big sellers.
Read Full Story Editor’s Note: This article was originally published back in 2012, and due to the popularity of the article, we are bringing it back for your reading pleasure. You can still access the original article, here.
The Nobel Prize winner and the intellectual godfather of behavioral economics, Daniel Kahneman, has summarized a lifetime of research in his recent book Thinking, Fast & Slow.
Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”: if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more business for us too.
Read Full StoryEditor’s note: For a while we ran an interview series for statisticians and data scientists, but things have gotten a little hectic around here so we’ve dropped the ball! But we are re-introducing the series, starting with Stephanie Hicks.
Read Full StoryEditor’s note: This is the next in our series of interviews with early career statisticians and data scientists. Today we are talking to Abhi Datta about his work in large scale spatial analysis and his interest in soccer! Follow him on Twitter at @datta_science.
Read Full StoryEditor’s note: Welcome to Throwback Thursdays! Every third Thursday of the month, we feature a classic post from the earlier days of our company, gently updated as appropriate. We still find them helpful, and we think you will, too! You can find the original post here.
If you’re fresh from a machine learning course, chances are most of the datasets you used were fairly easy.
Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.
Read Full Story