Why Intelligent Machines will be the Key to Human-Centered Innovation

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Sandro Kaulartz will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Codifying Political Speech: Using Biometric Data to Identify Demographics

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Josipa Majic will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Doritos Takes Its Branding to ‘Another Level’: How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.

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Market Leaders Deep Dive: Full-Service Agencies

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Drive Perceptions of Value Through In-Store Pricing Signage

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.
Challenge
After many structural optimizations, a retailer’s value perception continued to be lower than that of core competitors.

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Data Scandals in the Age of GDPR: Changing our Perceptions of Data

Editor’s Note: Who owns the data? For much of my career in survey research, it was an easy question to answer: the client owned the data, but not the names of the survey participants. That was confidential. Now, in the digital world, attaching all kinds of personal data to specific individuals for marketing purposes has become a staggeringly huge business.

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Market Leaders Deep Dive: Data & Analytics

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Market Leaders Deep Dive: Interview With Dynata’s Gary Laben

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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5 Reasons Why it’s Time to Voice-Enable Your Surveys

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Abigail Stuart & Mike Page will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Why ‘No Question Research’ Will Be the Next Big Thing

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Wim Hamaekers will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Market Leaders Deep Dive: Strategic Consultancies

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Technology: The Driver for a Research Revolution

Editor’s Note: This analysis is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Introducing the 2019 GreenBook Market Leaders Report

Editor’s Note: Interested in learning more about the #1 guide to brand success in the insights industry? You can access the new GreenBook Market Leaders Report, here. 
In reading the 2019 Market Leaders Report, you hold in your hands an example of the transformation of the industry: a combination of a proud legacy and a clear-eyed embrace of the future. The venerable U.S.

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AI’s Biggest Impact on Market Research Should Terrify Us All

Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.

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