Introducing the 2019 GreenBook Market Leaders Report

Editor’s Note: Interested in learning more about the #1 guide to brand success in the insights industry? You can access the new GreenBook Market Leaders Report, here. 
In reading the 2019 Market Leaders Report, you hold in your hands an example of the transformation of the industry: a combination of a proud legacy and a clear-eyed embrace of the future. The venerable U.S.

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AI’s Biggest Impact on Market Research Should Terrify Us All

Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.

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5 Tricks to Secure Insight Engagement and Memorability

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Mayra Munguia will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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5 Things You Need to Know from IIeX Behaviour UK 2019

Editor’s Note: Recently, we published an overview of key points from the IIeX Behavior US, in North America. We’ve also just had an IIeX Behaviour in the UK.  Here, Matthew Hellon and Ellie Jacobs summarize the highlights from the UK conference.
IIeX Behaviour UK 2019 was an interesting snapshot of how market researchers are adopting behavioral science.

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Researchers Should Do More Market Research

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
We’ve all been there, the sales pitch starts with full enthusiasm and drive.

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Why Contradicting Behavioral and Traditional KPIs Can Be Good for Research

Editor’s Note: It is one to say theoretically that having multiple types of information at one’s disposal can lead to improved decision-making, it is another thing sometimes to actually have to live with the consequences. You may find that different types of information may lead to the same conclusions, or you may find that they conflict with one another.

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Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior, Boston

Editor’s Note: Recently, IIeX Behavior US was held in Boston. Many new developments were discussed. Here, Jackie Anderson gives us an overview of key themes from the conference.
Some of my favorite memories from grad school come from the hours spent hunkered in our school’s basement data lab, correlation matrices taped around the room, SPSS outputs so long they’d rival any CVS receipt.

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The Last Frontier for Lean Methodology: Iterative Questions

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
Lean has been one of the guiding principles in the last decade.

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Yes, Market Research Agencies Produce Poor Quality Reports – But Why?

Editor’s Note: What makes a good market research report? Clearly, this is not a simple question and one that has been argued passionately since I entered this business nearly forty years ago. We recently featured an article by Sherman and Gains (see link below) that discussed the often-differing views of clients and suppliers on the value of reports provided.

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Lessons from Thinking, Fast & Slow – System 1 and System 2

Editor’s Note:  This article was originally published back in 2012, and due to the popularity of the article, we are bringing it back for your reading pleasure.  You can still access the original article, here.
The Nobel Prize winner and the intellectual godfather of behavioral economics, Daniel Kahneman, has summarized a lifetime of research in his recent book Thinking, Fast & Slow.

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Your 2 Step Recipe to Creating an ROI Partnership

Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”:  if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more business for us too.

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Learning from Imbalanced Classes

Editor’s note: Welcome to Throwback Thursdays! Every third Thursday of the month, we feature a classic post from the earlier days of our company, gently updated as appropriate. We still find them helpful, and we think you will, too! You can find the original post here.
If you’re fresh from a machine learning course, chances are most of the datasets you used were fairly easy.

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Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.

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