In recent years, cloud computing has gained increasing popularity and proved its effectiveness. There is no doubt that cloud services are changing the business environment. Small companies value the ability to store documents in the cloud and conveniently manage them.Read Full Story
Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad expe
Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better.
Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article.
Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.Read Full Story
The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.Read Full Story
Since Andrej Karpathy conviced me of the The Unreasonable Effectiveness of Recurrent Neural Networks, I decided to give it a try as soon as possible.
As I was wondering in the Wiesn in Munich for the Oktoberfest, the beer festival, I wondered how would a RNN write a beer review.