ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad expe

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Should Your Digital Marketing Agency Understand Big Data?

Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better.
Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article.

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Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.

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