Liveclicker Introduces Geo-Prediction for Email

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content.

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eTargetMedia Announces 2020 Email Marketing Predictions

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release
eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2020 email marketing predictions that the company forecasts will drive email marketing in the new year.

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Edison Mail, the Most Popular Independent Email App Now Available for Mac — Giving Consumers Control Over Privacy & Ads

Americans Spend Almost Six Hours per Day Checking Email; Edison Mail for Mac Offers Faster, Secure, and Intuitive App That Connects to Unlimited Accounts and Relieves Inbox Stress.
Edison Mail, the award-winning AI-based independent mail app for secure mailbox management on iOS and Android, announced its highly anticipated launch debut on Mac computers.

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Campaign Monitor’s Newest Report Shows Email Marketing Engagement Grew in 2019

NASHVILLE, Tenn.–(BUSINESS WIRE)–Campaign Monitor—a provider of powerful yet approachable email marketing software—today released its annual global email marketing benchmarks report providing marketers with insights into industry averages and empowering them to build a data-backed strategy.

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The New Approach to Work-Life Balance

CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours.
Additionally, this phenomenon crosses global borders, prompting new laws in France and a campaign in Japan to limit working hours.
Of course, we’d all love a little more balance in our lives. But it’s more than that. We need it.

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Politics Over Price: 84% of Consumers Consider Company Ethics and Values Before Making a Purchase

Advertising on Digital Platforms like Email and Social Media Regarded as Less Trustworthy Than Traditional Platforms
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.

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15 of the Best Email Newsletter Templates and Resources to Download Right Now

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that people are encouraged to click through.

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How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it’s imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase.

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Vendor Mistake

Here’s a problem, quite possibly caused by the vendor responsible for email marketing at Final Draft … maybe not, but quite possibly yes.I once had a boss who told me that I was free to pick and choose vendors and when my vendor messed up badly I’d lose my job as a consequence. Is that a fun work environment? Nah. Is that the way the world works? Oftentimes yes.

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ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

Winter 2020 Update Facilitates Smarter Email Outreach and Enables Marketing and Sales Teams to Collaborate on Content Strategy
 ClearSlide introduces its Winter 2020 update offering users powerful tools for data-driven email outreach and support for real-time collaboration and feedback to build more effective content strategies.

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Mimecast Challenges Shadow IT with Stronger Visibility into Cloud App Usage on Mobile and Desktop Devices

New Mimecast Web Security Capabilities Reduce Security, Data and Compliance Risks
Mimecast, a leading email and data security company, today announced the release of added application visibility and control capabilities to its Mimecast Web Security service.

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Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale
Marketo Engage users can now use Exceed.ai‘s artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams.

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What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?
You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

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Things Marketing Leads Need to Know about Benchmarking Discounts Effectively

For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across both owned and paid media channels including print, broadcast, and digital. However, email has historically been a popular vehicle for delivering offers to consumers relatively quickly and cheaply.

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Topic Modeling the Sarah Palin Emails

LDA-based Email Browser
Earlier this month, several thousand emails from Sarah Palin’s time as governor of Alaska were released. The emails weren’t organized in any fashion, though, so to make them easier to browse, I’ve been working on some topic modeling (in particular, using latent Dirichlet allocation) to separate the documents into different groups.

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