Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money
Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns.

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VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Gaudin to set new paradigms in privacy as a key priority for VideoAmp
VideoAmp, Inc., the software and data platform that enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, has appointed leading industry expert, Andrew Gaudin, as Chief Legal & Privacy Officer.

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DialogTech Only Call Tracking Provider with 100% In-House Solution for PCI DSS Compliance

Enables Businesses Adhering to PCI DSS to Leverage the Full Benefits of Call Tracking Without Compromising Their Customers’ Sensitive Data with Third-Party Vendors
DialogTech, provider of the leading AI-powered conversation intelligence platform for marketers, today announced that it has been officially certified PCI DSS-compliant, becoming the only call tracking vendor with a 100% in-house solu

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AudioEye and Duda Launch First Digital Accessibility Partnership for Large-Scale CMS Platform

Partnership Enables More Than 500,000 Website Customers to Easily and Affordably Achieve Legal Compliance for Digital Accessibility
AudioEye, Inc., an industry-leading software solution delivering website accessibility compliance to businesses of all sizes, has announced a partnership with Duda, the leading web design platform for companies that offer web design services to small businesses.

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Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments
Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce.

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Employee Experience Software – Top Key Industry Players

Employee experience software enables enterprises to gather continuous data on their work culture and environment through staff surveys that provide feedback on the organization. This solution differs from performance management tools that firms use to track company, division, group, and individual goals.

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Cardknox Announces Integration with the Pax S920 Wireless Terminal

This New Integration Enables Businesses to Accept Contactless, EMV Quick Chip, and Magstripe Customer Payments on the Go While Benefiting From Cardknox’s Rate Optimization Technology and Robust Reporting
The Cardknox omnichannel payment gateway has completed its certification with the Pax S920, bringing merchants a wireless payment processing solution featuring sleek and customer-friendly hardwa

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MarTech Interview with Patrick Moorhead, CMO at Pricefx

“SaaS is the future of data analytics.SaaS architecture enables data to become real-time and to become useful, and immediately applicable to real business conditions – our software is intentionally designed to do just that.”
How exciting is the current SaaS ecosystem today?
SaaS is literally on fire – its a very exciting time, particularly in the pricing space.

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Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver Best-in-Class Service

Ameriprise Financial, Inc. released details on how its new Customer Relationship Management (CRM) system further enables the firm’s approximately 10,000 financial advisors to deliver its award-winning customer service to clients and grow their practices.

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e-Spirit and Nvizion Solutions Ink Partnership

Partnership enables the delivery of content-driven e-commerce experiences that turn customers into lifelong fans
e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, and Nvizion Solutions, a leading digital commerce solution and service provider and creator of the Nitrogen Platform–the industry’s first AI-driven CDN– have signed a new partner agreemen

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NETCONOMY and Productsup Announce Partnership to Provide End-To-End Omnichannel Solution to Their Customers

This partnership enables brands and retailers to enhance their omnichannel experiences and provide a frictionless customer journey
NETCONOMY, premier innovation partner for customer experience, and Productsup, leader in ecommerce data integration, announced they have entered a strategic partnership that enables their customers to create seamless, personalized and inspiring customer journeys across

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Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’
Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.

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Teltoo Announces Partnership with Liberty Global to Improve High-Quality Video Internationally

Teltoo Enables International Use of High-Quality Peer-To-Peer Cdn for One of the World’s Leading Converged Video, Broadband and Communications Companies
Teltoo, a software-only, decentralized video delivery technology company, announced a partnership with Liberty Global, one of the world’s leading converged video, broadband and communications companies, to improve the overall bandwidth capacit

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ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

Winter 2020 Update Facilitates Smarter Email Outreach and Enables Marketing and Sales Teams to Collaborate on Content Strategy
 ClearSlide introduces its Winter 2020 update offering users powerful tools for data-driven email outreach and support for real-time collaboration and feedback to build more effective content strategies.

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Bedrock Analytics Joins Nielsen Connect Partner Network

Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories
Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced today it has joined the Nielsen Connect Partner Network.

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Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data
Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide.

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