7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

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Khoros Honored in Built In Austin’s Prestigious Best Places to Work List in 2020

Leading Customer Engagement Platform Recognized as One of the Best Places to Work, Best Paying Companies, and Companies With the Best Benefits
Khoros, the global leader in customer engagement software, announced it was included in Built In Austin’s list of Best Places to Work in 2020 with recognition in the following categories:
“We are so proud to be recognized by Built In as one of the Best

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Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing.
Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level.

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Cheetah Digital Announces Signals World Tour

Conference designed for marketers by marketers brings content on data privacy, customer engagement and loyalty to Hamburg, Madrid, London and Paris
Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the Signals World Tour, with stops in Hamburg, Madrid, London and Paris.

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CleverTap Presents “Inspiring Women” Video Series

User Engagement and Retention Leader Shines Light on Women Technology Leaders in Leading Up to International Women’s Day
CleverTap, a leading AI-powered customer lifecycle and user retention platform, is celebrating the success of women leaders in technology with “Inspiring Women,” a new interview-based video campaign.

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MarTech Interview with Marika Roque, COO at KERV Interactive

“Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around.”
Tell us about your role and the team/technology you handle at KERV.
This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product.

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Outreach Ends 2019 with Unicorn Valuation, More Than 4,000 Customers, and Title of Fourth Fastest Growing Company in North America

The Sales Engagement Platform Continues the Momentum That Propelled It to Category Leadership
Outreach, the number one sales engagement platform, is closing out 2019 following another year of explosive growth. The year started strong for Outreach as the company closed Series E financing at a $1.

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Cheetah Digital Appoints Three New Executives to Japan Leadership Team

TOKYO–(BUSINESS WIRE)–Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, today announces the appointment of three executives to the company’s Japan office, including Takahiro Koke as Country Manager, Takaaki Shirai as Vice President and Chief Operating Officer, and Mikoto Kato as Chief Marketing Officer.

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MoEngage Partners with Bigbasket to Drive-Up Metrics for Its App Business

MoEngage Will Utilize Its Intelligent Customer Engagement Platform to Scale Personalized Messaging and Deliver Value Rapidly to Bigbasket’s Customers
MoEngage, the intelligent customer engagement platform recently announced its partnership with bigbasket, India’s largest online supermarket.

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MoEngage Inc. Achieves Amazon Web Services Retail Experience Competency Status

MoEngage Inc, an intelligent customer engagement platform, announced today that it achieved Amazon Web Services (AWS) Retail Competency.
AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes, AI/ML, Voice, Recognition, IoT, Microservices, and Retail Transformation.

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Infobip Partners With WMC Global Helping US Based Businesses Build Secure Customer Experiences

Infobip, a global cloud communication platfom company and a leader in omnichannel customer engagement partners with WMC Global, a market and threat intelligence leader. The partnership will extend Infobip’s objective in providing the most compliant messaging solutions for our clients and our US based MNO partnerships.

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Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences

SAN FRANCISCO–(BUSINESS WIRE)– #b2bmarketing–Hushly, the leading content engagement & lead conversion platform powered by AI, announced today that is has extended its relationship with 6sense, the leading Account Based Orchestration Platform, powered by AI, to include a deeper level of content personalization an content recommendations based on 6sense’s ability to deliver compa

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Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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