CRO: To Go In-House or Go Agency?

Published January 8, 2020
 
 
Conversion rate optimization, or CRO, has become an essential part of every business’s website. As ecommerce shopping increases in popularity, it becomes glaringly obvious that it is necessary to provide a good user experience on your site, or at least one better than your competitors.

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5 Ways Business Data Is Changing How People View Green Energy

Seizing the power of big data is essential in a world transitioning to green energy. Business data and analytics have the potential to drive organizations and society as a whole to new frontiers of efficiency.
In many ways, they already have. Major corporations like Google and Intel have analyzed information supporting the benefits of adopting green energy.

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MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor

“Making interactions with technology intuitive and simple is absolutely essential to driving user adoption”
You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what attracted you to the OOH Advertising ecosystem?
The Out of Home (OOH) market is at a very exciting juncture.

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Industry Call to Define Universal Open Standards for Machine Learning Operations and Governance

Defining open standards is essential for deploying and governing machine learning models at scale for enterprise businesses
Cloudera, the enterprise data cloud company, asks for industry participation in defining universal open standards for machine learning operations (MLOps) and machine learning model governance.

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10 Ways Big Data Helps With Selecting The Perfect Web Hosting

Big data is essential to the modern website management field. There are a number of great ways to use big data to create stellar websites.
Most of these topics focus on the benefits of using big data to create better aesthetics and front-end designs. However, there are a lot of benefits to choosing the right web hosting provider, which is also affected by big data.

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Small, Midmarket Businesses Recognize Importance of Digital Transformation but Struggle with Limited Resources

Insight Study Shows It Leaders at SMBs See Digital Transformation as Essential to Growth but Seek Guidance as They Navigate Cloud Implementation, Security and Workplace Expectations of Digital Natives
In today’s business ecosystem, staying ahead of the technology curve is imperative to competing in the marketplace – but it’s an area where small and midmarket businesses (SMBs) are struggling,

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‘200 Ways to Use Alexa’ Reveals Little-known Skills to Interact with Alexa-Enabled Devices

New Book from Voice-tech Expert Bradley Metrock Is an Essential Resource for All Amazon Alexa Users
From finding the cheapest gas and accessing live sporting events, to tuning your guitar or having a conversation with Pikachu, there are thousands of innovative Amazon Alexa skills — and many of them are little-known.

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How to Create a Successful Data Strategy

With rapid advances in AI and data science, data has become an essential asset to every enterprise. Setting up a data strategy, therefore, has become every enterprise’s mission, particularly in the C Suite and at Executive levels. What is a data strategy and how do we create the right data strategy? I would like to dedicate this article to answer these 2 questions.
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Role Of Predictive Analytics In The Shifting Email Threat Landscape

Predictive analytics is essential in modern email threat prevention. The IEEE created a report titled Identifying Email Threats Using Predictive Analytics, which shed a lot of light on this complicated issue.
How is Predictive Analytics Revamping Email Security?
Securing your email and other communication mediums from unauthorized access and threats is a priority more than ever.

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Behind every comment is an experience that matters

TL;DR Creating well-defined topics is an essential step so that you can get the information you need from comments to inform better decisions.Contained within each comment provided by customers are essential topics impacting your business.  Do you know what they are?Direct to consumer or two-sided market companies find it hard to organize the high volumes of customer comments.

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