4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created.
Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series.

Read Full Story

Smart Targeting: The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you?
For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful.

Read Full Story

How 3D Eye-Tracking Can Contribute to the Retail Industry

The state-of-the-art eye-tracking technology is ever more present in talks about future industrial and consumer applications, tacking human-machine interaction to the next level. Giants like Google and Facebook acknowledged its potential and bought eye-tracking start-ups to advance the eye-interaction technology.

Read Full Story

Not personalizing? You are leaving money on the table.

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial privacy concerns of online tracking and now expect personalization.  Personalization is no longer optional.

Read Full Story

Personalization is no longer optional

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial privacy concerns of online tracking and now expect personalization.  Personalization is no longer optional.

Read Full Story

Video of my talk: Rise of the Research Software Engineer

Audiences can be brutal
I still have nightmares about the first talk I ever gave as a PhD student. I was not a strong presenter, my grasp of the subject matter was still very tenuous and I was as nervous as hell. Six months or so into my studentship, I was to give a survey of the field I was studying to a bunch of very experienced researchers.

Read Full Story

Uncovering a model’s secrets (Model Inversion Part I)

Photo by Jaroslav Devia on UnsplashHave you ever woken up in the middle of the night after having a terrifying dream that your boss found that embarrassing Facebook picture of you in high school with a blue mohawk? You immediately go to facebook and delete the photo and think all is well. Well I’m here to tell you that it may not be the case.

Read Full Story

7 Brands That Got Inclusive Marketing Right

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone.
Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr.

Read Full Story

He grins like a Cheshire cat; said of anyone who shows his teeth and gums in laughing

So you know the Cheshire cat, yeah?  Ever wonder what it’s point is?  Like, it turns up in a number of places, but does it foreshadow or emphasize plot turns?  Might it signify coming improvements or declines?
In my last post I confirmed that plot arcs from smoothed word sentiments seem to provide sensible representations of the plot progressions.

Read Full Story

Legal Tech: How Can Lawyers Benefit?

 
The law has always been part and parcel of the human experience. Ever since ancient times, laws have been established to help guide and regulate human behavior. As humanity progresses, the laws change as well. With every development that we encounter and create, laws are adjusted to continue being relevant, and new circumstances necessitate laws to govern it.

Read Full Story