Grammarly Business Named Competitive Leader of AI Writing Assistant Software in G2’s Winter 2020 Grid® Report

Grammarly’s Writing Tool Tailored for Businesses Scored Above Average in Every Category
Grammarly Business, the AI-powered writing assistant for businesses, achieved Leader status in the category of AI Writing Assistant Software in G2.com, Inc.’s Winter 2020 Grid Report.

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Bright Pattern Announces AI-Powered Omnichannel Quality Management Solution

Bright Pattern Omnichannel Quality Management Solution Monitors 100% of Interactions on Every Channel With Real-Time AI Monitoring
Bright Pattern, the most powerful cloud contact center with AI for innovative companies, announced the release of Bright Pattern Omnichannel Quality Management (Omni QM).

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IDC Publishes Digital Innovation Framework to Guide Enterprises Toward Their Future as Digital Innovators and Software Producers

Software is becoming a bigger piece of how every enterprise competes in the digital economy. To succeed, enterprises need to become a “digital innovation factory,” creating and distributing digital products and services with digital-native speed and scale.

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What is Local Advertising and How Does it Work? [+ Examples]

A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing.
I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store.
A bottle of Coke with my name on it.

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CRO: To Go In-House or Go Agency?

Published January 8, 2020
 
 
Conversion rate optimization, or CRO, has become an essential part of every business’s website. As ecommerce shopping increases in popularity, it becomes glaringly obvious that it is necessary to provide a good user experience on your site, or at least one better than your competitors.

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5 Brands Using Social Media To Grow Buzzworthy Online Communities

Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important.

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How to Turn Customers Into Fans

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear?
Ultimately, they embody the most powerful marketing force in the world — die-hard fans.
As a massive fan of live music (I’ve seen over 790 live shows including 75 Grateful Dead concerts), the idea of “fandom” has fascinated me for decades.

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Mobile POS and Its Role in Transforming Restaurant Marketing

With the advent of technology, all the industries gain a new tool for their convenience almost every single day. The ever-evolving state of technology is no stranger to the restaurant industry either. With lower profit margins and cut-throat competition, restaurants always have their work cut out for them.

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The Significance Of Data Optimization Solutions For Modern Enterprises

We live in a digital era where every business aspect revolves around technology, making IT systems the core of modern-day operations. Primarily, the role that IT systems play begins and ends with data, which is the constant input and output of computerized devices. It is therefore not surprising that the current trend for businesses is to seek solutions for big data adoption and usage.

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How To Transform The Customer Journey With AI And Big Data

Providing excellent customer service needs to be a priority for every business. Think of your customer service department as the personality of your brand. It is also the reason why people will choose your products and services on a repeated basis.
It is quite simple really, with no customers, there is no company.

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Can Big Data Neutralize The Danger Of Negative Reviews?

Big data is seamlessly woven into the business models of every industry across the globe. In 2017, big data adoption across all sectors reached 53%. More recent data is likely to show that figure has risen even further.
The appeal of big data technology in the corporate world is readily apparent. Some of the benefits of big data are more obvious than others.

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Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction
Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue.

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19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.
It might seem like holiday marketing is out of control. But some brands do it very, very well.

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Matillion Advances Speed And Simplicity Of Data Integration With Release Of Matillion Data Loader

Free SaaS solution enables every data professional to quickly and easily load data into the most popular cloud data warehouses
AWS re:Invent 2019 Booth #2804 – Matillion, a leading provider of data transformation software for cloud data warehouses (CDWs), announced Matillion Data Loader, a free Software-as-a-Service (SaaS) data integration solution that empowers data analytics professionals and

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3 Ways Brands Can Win Black Friday with Digital Ads

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales.
In 2018, while footfall in shops dropped by 5.

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What Is Content Seeding & How Does It Work? [Examples]

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?
Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads.

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Which taxonomy should you use to classify news content, IAB-QAG or IPTC Subject Codes?

With the vast quantities of news content available online about every topic, it can be a challenge to source content about what you are interested in without getting a lot of noise as well.
To help people find the topics they are interested in, publishers organize content into taxonomies.

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