Matillion Advances Speed And Simplicity Of Data Integration With Release Of Matillion Data Loader

Free SaaS solution enables every data professional to quickly and easily load data into the most popular cloud data warehouses
AWS re:Invent 2019 Booth #2804 – Matillion, a leading provider of data transformation software for cloud data warehouses (CDWs), announced Matillion Data Loader, a free Software-as-a-Service (SaaS) data integration solution that empowers data analytics professionals and

Read Full Story

3 Ways Brands Can Win Black Friday with Digital Ads

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales.
In 2018, while footfall in shops dropped by 5.

Read Full Story

What Is Content Seeding & How Does It Work? [Examples]

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?
Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads.

Read Full Story

Which taxonomy should you use to classify news content, IAB-QAG or IPTC Subject Codes?

With the vast quantities of news content available online about every topic, it can be a challenge to source content about what you are interested in without getting a lot of noise as well.
To help people find the topics they are interested in, publishers organize content into taxonomies.

Read Full Story

New Shoppers and Nuanced Category Sales Will Drive Holiday Shopping

This holiday season is one of extremes—featuring both amplified challenges and opportunities for every retailer and brand. The challenges are plain to see: A later-than-usual Thanksgiving means fewer post-feast shopper moments, and a heightened omnichannel chess match around an array of expedited, reduced-cost and free delivery models raises the stakes across the board.

Read Full Story

The hardest logarithm to compute

Suppose you want to compute the natural logarithms of every floating point number, correctly truncated to a floating point result. Here by floating point number we mean an IEEE standard 64-bit float, what C calls a double. Which logarithm is hardest to compute?
We’ll get to the hardest logarithm shortly, but we’ll first start with a warm up problem.

Read Full Story

Learning from Imbalanced Classes

Editor’s note: Welcome to Throwback Thursdays! Every third Thursday of the month, we feature a classic post from the earlier days of our company, gently updated as appropriate. We still find them helpful, and we think you will, too! You can find the original post here.
If you’re fresh from a machine learning course, chances are most of the datasets you used were fairly easy.

Read Full Story

Hinton’s Dropout in 3 Lines of Python

Summary: Dropout is a vital feature in almost every state-of-the-art neural network implementation. This tutorial teaches how to install Dropout into a neural network in only a few lines of Python code. Those who walk through this tutorial will finish with a working Dropout implementation and will be empowered with the intuitions to install it and tune it in any neural network they encounter.

Read Full Story

How to Create a Successful Data Strategy

With rapid advances in AI and data science, data has become an essential asset to every enterprise. Setting up a data strategy, therefore, has become every enterprise’s mission, particularly in the C Suite and at Executive levels. What is a data strategy and how do we create the right data strategy? I would like to dedicate this article to answer these 2 questions.
.

Read Full Story

The hacker’s guide to uncertainty estimates

It started with a tweet:
New years resolution: every plot I make during 2018 will contain uncertainty estimates— Erik Bernhardsson (@fulhack) January 7, 2018
Why? Because I’ve been sitting in 100,000,000 meetings where people endlessly debate whether the monthly number of widgets is going up or down, or whether widget method X is more productive than widget method Y.

Read Full Story