Service Management Group Announces Executive Changes to Further Its Customer-centric Culture

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, today announces four appointments to further its strategic roadmap for market-focused, customer-centric growth.
“We’ll continue to be different, because it works. We promise our clients we’ll help change the way they do business.

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Wpromote Adds Agency Veteran Jon Leicht to Head Up Client Services

Leicht Comes From More Than Two Decades of Agency and In-House Experience as a Marketing Leader
Wpromote, the nation’s leading performance marketing agency, today announced the hire of Jon Leicht as SVP, Head of Client Services. Leicht joined the team as of January 6, 2020, in a newly-created role that oversees all strategic account management.

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Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty

Annual Flagship Report Validates That the Ease and Excellence of Customer Experience Has a Direct Impact on Customer Loyalty
Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors.

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Kubient Forms Strategic Board of Directors

Top Industry Executives Bring Deep Operational Experience, Media and Brand Relationships to Support Kubient’s Rapid Growth
Kubient, a full-stack audience marketing platform, announced the formation of its Board of Directors, which will provide strategic guidance and expertise to enable Kubient to successfully scale as it seeks to become the leading cloud-based infrastructure in the rapidly growi

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ON24 Continues to Scale International Presence with Strategic Leadership at Helm

B2B veterans Tim Collin and Dan Harrison bring vast experience to best serve EMEA, APAC customers
As world markets become interdependent and technology adoption continues to increase, marketers around the world are turning to ON24, the marketing technology leader helping enterprises create live, always-on and personalized digital experiences that drive revenue.

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iOFFICE Acquires Leading Meeting Space Solutions and Workplace Analytics Company, Teem

iOFFICE, the industry leader in next-generation workplace experience and asset management solutions, announced it has acquired Teem as part of a continuing effort to help companies of all sizes create connected workspace experiences that drive enhanced business outcomes.

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Learn How to Improve Your Customer Experience for a Better ROI

Prudential Financial CXO to Share Insights at Customer Experience Ecosystem: A Frost & Sullivan Executive MindXchange 
Melissa Kivett, Chief Customer Experience & Marketing Officer, Individual Solutions Group, Prudential Financial, will be the headliner at Customer Experience Ecosystem: A Frost & Sullivan Executive MindXchange, debuting in New York City on February 25, 2020.

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Nintex Names Former SAP Leader and SaaS Veteran Ben Brewer as Chief Revenue Officer

Ben Brewer brings to Nintex 13-year SAP Concur experience where he successfully led sales professionals to delight customers with innovative cloud-based software solutions that improve how people work
Nintex, the global standard for process management and automation, today announced Ben Brewer as the company’s new Chief Revenue Officer effective immediately.

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True Fit Partners With Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion

New Partnership Enhances Shopping Experience and Evolves the Fashion Retail Market
True Fit®, the data-driven personalization platform for footwear and apparel, announced a strategic partnership with Google Cloud that makes it easy for retailers to leverage the Fashion Genome , the largest connected data set for fashion.

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Employee Experience Software – Top Key Industry Players

Employee experience software enables enterprises to gather continuous data on their work culture and environment through staff surveys that provide feedback on the organization. This solution differs from performance management tools that firms use to track company, division, group, and individual goals.

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Now, Experience AR Experience in Your Mastercard Transactions

Mastercard Launches Augmented Reality – AR Experience to Bring Card Benefits to Life; New AR Experience Application Informs and Empowers Cardholders to Maximize the Full Potential of Their Card Benefits
Global technology company for payments, Mastercard has unveiled a new AR experience app that lets cardholders see, explore and access the benefits of their Mastercard.

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WP Engine Appoints Ramadass Prabhakar Senior Vice President of Global Engineering

Veteran Leader From Adobe And Magento To Continue To Advance WP Engine’s Digital Experience Platform
WP Engine, the WordPress Digital Experience Platform (DXP), today announced the appointment of Ramadass Prabhakar as the company’s new Senior Vice President of Global Engineering overseeing its global engineering team.

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Video-on-demand (VOD) in the Car with the Worldwide Introduction of Cinemo Web Browser Pro for Automotive

In-Vehicle Infotainment (IVI) with DRM and Video-on-demand to augment the experience as Cinemo becomes a key enabler in the way content is delivered in the car
Cinemo, a global leader in high performance and automotive grade multimedia playback, streaming, media management, connectivity and cloud middleware, have announced that Cinemo Web Browser Pro, a dedicated Chromium based web browser embedde

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CJ 4DPLEX Partners with Resonai to Offer Consumers Immersive AR Brand Experiences in Movie Theatres, Shopping Malls, and Retail Spaces

New Multi-Player, Role-Playing Game (RPG) Will Activate an AR Experience Only When Played in Theatres
CJ 4DPLEX, the world’s leading cinema technology company, in collaboration with Resonai, creators of Vera an Artificial Intelligence (AI) and Augmented Reality (AR) platform that converts any physical space into an intelligent digital environment, will showcase a preview of a multi-player, RPG

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Adobe Appoints Anil Chakravarthy as Executive Vice President and General Manager of Its Digital Experience Business

Accomplished Enterprise Executive to Lead Adobe’s Digital Experience Business
Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager, Digital Experience. In this role, Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO Shantanu Narayen.

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Accenture to Acquire maihiro, Boosting Customer Experience and Experience Management Capabilities for SAP Solutions

Accenture has entered into an agreement to acquire maihiro, a provider of customer experience and customer relationship management consulting, optimization and ongoing enhancement services. The acquisition will help Accenture create solutions for clients that drive innovation and transformation in marketing, sales and customer service.
“Today’s brands compete in the experience economy.

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MarTech Interview with Marika Roque, COO at KERV Interactive

“Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around.”
Tell us about your role and the team/technology you handle at KERV.
This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product.

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