Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.

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Why Intrusion-Lite Advertising is the Future of Digital Ads

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been popular for years are going to remain consistently successful.

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Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017.
With this Marketing Automation technology, growth comes an increased need for a steady flow of customer data.

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Misadventures in experiments for growth

by MICHAEL FORTELarge-scale live experimentation is a big part of online product development. In fact, this blog has published posts on this very topic. With the right experiment methodology, a product can make continuous improvements, as Google and others have done. But what works for established products may not work for a product that is still trying to find its audience.

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The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%
Businesses in industries ranging from higher education to financial services have all seen success advertising on the platform. Even well-established consumer brands like Subway, the U.S.

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Exponentially Growing Learning Rate? Implications of Scale Invariance induced by Batch Normalization

Yesterday I read this intriguing paper about the midboggling fact that it is possible to use exponentially growing learning rate schedule when training neural networks with batch normalization:Zhiyuan Li and Sanjeev Arora (2019) An Exponential Learning Rate Schedule for Deep LearningThe paper provides both theoretical insights as well as empirical demonstration of this remarcable property.

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