TripActions Lands In Europe

Lufthansa Group Invests in TripActions As First Strategic Investor, Marking Its Fourth Minority Tech Investment and Reinforcing the Unique Value, Innovation and Capabilities TripActions Brings to Europe
TripActions, the fastest-growing business travel platform trusted by 3,000+ enterprises globally, announced it has landed in Europe and that Lufthansa Group has made a minority investment in the co

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Moving from Vendor to Strategic Partner: Success Starts with Your CRO Platform

Sales organizations are perpetually searching for competitive differentiation. Companies must first generate compelling reasons for their customers to make an initial purchase. Then, they must quickly establish their status as a strategic partner so they are the first point-of-contact for any related products or services purchased in the future.

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How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters.
However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen.

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Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete. 
By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user’s browsing history.

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Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2’s Dual Recognition Validates Blueshift’s Mission To Provide The World’s First Data Activation Solution
Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2’s Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report.

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Best of 2019: 60 Years of Progress in AI

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[January 8, 2019] Today is the first day of CES 2019 and artificial intelligence (AI) “will pervade the show,” says Gary Shapiro, chief executive of the Consumer Technology Association. One hundred and thirty years ago today (January 8, 1889), Herman Hollerith was granted a patent titled “Art of Compiling Statistics.

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Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.* 
California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020.

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Centilytics Becomes the First Cloud Management Platform to Introduce Flat Fees and Widget-Based Pricing

In the cloud management industry, Centilytics becomes the first management platform that offers widget-based pricing. It’s a well-known fact that Cloud Computing has almost limitless benefits. Moreover, cloud vendors bring innovative benefits to attract customers; and this strategy is working quite well.

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Former Intel Technology Strategist Ryan Parker Joins the New Spatial Intelligence Platform-Pathr

Pathr.ai, the industry’s first Machine Learning (ML) enabled Spatial Intelligence “behavior engine,” announced the appointment of Ryan Parker, a veteran in statistical modeling and former top technology strategist at Intel, to the company’s leadership team.

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Aventi Group Announces New Partner to Support Clients’ Growing Social Media Needs

Aventi Group LLC, the world’s first on-demand product marketing agency, is pleased to announce the addition of Avery Horzewski as a partner. Avery joins Aventi as Partner effective December 18, 2019, to help further fuel the agency’s growth and transformation.

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HEROW and Intercom Partner to Integrate Location Intelligence and Deeper User Context Within Intercom’s Business Messaging Platform

HEROW is the first location service provider to integrate with Intercom, allowing businesses to enrich customer intelligence with location behaviors
HEROW, a location intelligence and contextual platform for mobile applications, announces its partnership with Intercom, the business messaging platform that offers the only customizable messaging suite that drives growth at every stage of the custome

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Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.”― Confucius
The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019.

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Mastercard Brings Digital Identity to Real World Tests

Initial Pilot Activities Launched in Australia
Mastercard marked the first tests of a new digital service that has the potential to verify a person’s identity immediately, safely and securely in both the digital and the physical world.
The initial in-market pilot will take place in Australia through two separate efforts with Australia Post and Deakin University.

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Google Tag Manager Book

I am pleased to announce that my first ever book is now available on Amazon. Google Tag Manager – Zero to HeroThis book teaches you everything you need to get started with Google Tag Manager. The book is based on my best selling Google Tag Manager Course.Reviews:If you know nothing about Google Tag Manager, this is THE very best place to start.

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How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔)
However influencer marketing looks to you, it has taken the marketing industry by storm.

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