When we read about fixing retail, the ideas and tactics have merit. You’ll read about “entertainment” and you’ll read about “the customer experience”. Both are important, no doubt about it.Neither solve any of at least five structural problems with retail.Shifting traffic that used to go into stores instead to the e-commerce channel.Amazon.Read Full Story
You wouldn’t modernize a house without fixing its rickety foundation first. Similarly, your BI and analytics environment needs a firm foundation before you can update it.
When you first start considering a modernization effort you’re likely to be bombarded with advice: just choose technology X or product Y and it will be easy.