ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad expe

Read Full Story

In-Game Advertising Extends beyond Casual Games as Developer Confidence Grows, Finds DeltaDNA Study

Developers Using More Ad Formats and Showing More Ads per Session as Confidence Grows and Revenues Rise
The fifth annual In-Game Advertising Study, released by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018).

Read Full Story

4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created.
Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series.

Read Full Story

Formatting numbers at the command line

The utility numfmt, part of Gnu Coreutils, formats numbers. The main uses are grouping digits and converting to and from unit suffixes like k for kilo and M for mega. This is somewhat useful for individual invocations, but like most command line utilities, the real value is using it as part of pipeline.
The –grouping option will separate digits according to the rules of your locale.

Read Full Story