CheetahTALK Translation Device Experiences Explosive Growth, Plans New Market Expansion

Product Sees Spike in Sales Around Holidays; Featured on Good Morning America
Cheetah Mobile, a leading mobile internet company with global market coverage, announced today that its AI-powered translation device, CheetahTALK (formerly known as CM Translator) experienced an unprecedented year of sales growth as the product received upgrades and became available to the mass market for the first time

Read Full Story

Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.

Read Full Story

3 Ways Brands Can Win Black Friday with Digital Ads

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales.
In 2018, while footfall in shops dropped by 5.

Read Full Story

Yes, Market Research Agencies Produce Poor Quality Reports – But Why?

Editor’s Note: What makes a good market research report? Clearly, this is not a simple question and one that has been argued passionately since I entered this business nearly forty years ago. We recently featured an article by Sherman and Gains (see link below) that discussed the often-differing views of clients and suppliers on the value of reports provided.

Read Full Story

How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news.

Read Full Story

Computed IDs and privacy implications

Thirty years ago, a lot of US states thought it would be a good idea to compute someone’s drivers license number (DLN) from their personal information [1]. In 1991, fifteen states simply used your Social Security Number as your DLN. Eleven other states computed DLNs by applying a hash function to personal information such as name, birth date, and sex.

Read Full Story

How much of success in life is luck instead of skill?

How much of MLB teams’ success is due to skill, and how much due to luck? We have a pretty good idea of the answer to that. But what about success in life, in general? If a person is particularly successful in their chosen field, how much of that success is due to luck?That’s the question Robert Frank asks in his 2016 book, “Success and Luck.

Read Full Story

What constitutes a good data mining model?

There are different types of data mining models, so definition of good quality model will depend of type of the model. Good explanatory model must be able to explain some facet of the business problem. Purpose of describtive models is to extract the patterns in the data that are non-trivial, unknown, potentially useful and actionable.

Read Full Story

What story is your customer satisfaction data telling ABOUT YOUR BUSINESS

The Variance MountainTL;DR When looking at good companies the shape is a slope and in bad companies it looks like a mountain. An often-overlooked dimension of this is the shape or distribution of the variance across topical areas, and the scores your customers have given you. When you look at the data, through this lens, things become apparent.

Read Full Story