What is Local Advertising and How Does it Work? [+ Examples]

A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing.
I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store.
A bottle of Coke with my name on it.

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New Acosta Report Breaks Down Blurred Line Between Online and Brick-and-Mortar Shopping

Online Grocery Pickup Accelerates Omnichannel Sales spotlights online grocery shopping trends, key demographics and implications to the marketing mix
The line between online and brick-and-mortar shopping is becoming blurred, with grocery retailers making substantial investments in creating a seamless experience for shoppers.

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Top 5 Factors that Impacted Online Grocery Businesses in 2019

As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise.
This push-and-pull between the consumer packaged goods (CPG) industry’s brick-and-mortar foundation and e-commerce growth engine didn’t lure shoppers completely out of stores but encouraged them to dabble.

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