Conversion rates – you are (most likely) computing them wrong

How hard can it be to compute conversion rate? Take the total number of users that converted and divide them with the total number of users. Done. Except… it’s a lot more complicated when you have any sort of significant time lag.
Prelude – a story
Fresh out of school I joined Spotify as the first data analyst. One of my first projects was to understand conversion rates.

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Google’s analysis of the dilemma of free speech vs hate speech

Breitbart just acquired a leaked copy of an internal google doc taking a cold hard look at the problems of free speech, fake news and censorship in the current era. I wrote a tweet storm about it, but also wanted to preserve it here because tweets, once off the TL, cease to exist.

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CRaP at Amazon and Advice for Amazon Sellers

Amazon recently made the news by publicly announcing that it is targeting hard to sell items, so called Can’t Realize a Profit (CRaP) for removal from its all-powerful sales channel.  Such items are believed to be those that have a low revenue for the cost to ship. Essentially, the shipping costs outdoes the contribution margin of the item. That sounds easy and makes sense.

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The Power of Data: How Berkeley’s I School is Bringing More Women into Data Science

It’s hard to go a week without seeing a new headline about the importance of data. It’s being used to prevent heart attacks, make factories more efficient, and power self-driving cars. Demand for data scientists is soaring: it’s the fastest growing job in the US, according to LinkedIn.

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3 Reasons Counting is the Hardest Thing in Data Science

Counting is hard. You might be surprised to hear me say that, but it’s true. As a data scientist, I’ve done it all – everything from simple regression analysis all the way to coding Hadoop MapReduce jobs that process hundreds of billions of data points each month. And, with all that experience, I’ve found that counting often involves far more time and effort.

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Client Success Story: Hydro Flask Grows Brand Awareness Through Upper-Funnel Advertising

Published November 4, 2019
 
 
Brand awareness: hard to track, even harder to justify budget for, and often overlooked. But a good brand awareness and recognition strategy benefits your brand for years to come.
Growing upper-funnel efforts is crucial to getting consumers to know about your brand in the first place, as well as generating new customer acquisition in the long term.

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