Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level.
And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.

Read Full Story

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they’re tracking are often not well-aligned with their overall goals.

Read Full Story

Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky”
“So hard to use”
“This makes my head hurt”
“The product feels like it was built without any customers in mind”
Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2.
The general consensus? Their software sucks.

Read Full Story

The Rise of Chatbots (And Why Your Business Needs Them)

It’s hard to believe we’re living in the year 2020.
And while it may not quite be the space age that many predicted decades ago, it’s pretty cool nonetheless. We have cars that can park themselves, powerful computers that are as small as wristwatches, and robots that can do our business bidding for us.
We’re talking about chatbots, of course.

Read Full Story

Hard Rock Partners With Nordcurrent To Give Guests ‘Cooking Fever’ With A New Mobile Game

Guests Can Now Run Their Own Virtual Hard Rock Cafe® with Launch of New Mobile Game
Hard Rock International announced its partnership Nordcurrent, a developer and publisher of free-to-play and casual games, to launch Cooking Fever and give guests the virtual experience of running their own virtual Hard Rock Cafe location through the mobile game.

Read Full Story

AI’s Biggest Impact on Market Research Should Terrify Us All

Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.

Read Full Story

Conversion rates – you are (most likely) computing them wrong

How hard can it be to compute conversion rate? Take the total number of users that converted and divide them with the total number of users. Done. Except… it’s a lot more complicated when you have any sort of significant time lag.
Prelude – a story
Fresh out of school I joined Spotify as the first data analyst. One of my first projects was to understand conversion rates.

Read Full Story

Google’s analysis of the dilemma of free speech vs hate speech

Breitbart just acquired a leaked copy of an internal google doc taking a cold hard look at the problems of free speech, fake news and censorship in the current era. I wrote a tweet storm about it, but also wanted to preserve it here because tweets, once off the TL, cease to exist.

Read Full Story

CRaP at Amazon and Advice for Amazon Sellers

Amazon recently made the news by publicly announcing that it is targeting hard to sell items, so called Can’t Realize a Profit (CRaP) for removal from its all-powerful sales channel.  Such items are believed to be those that have a low revenue for the cost to ship. Essentially, the shipping costs outdoes the contribution margin of the item. That sounds easy and makes sense.

Read Full Story

The Power of Data: How Berkeley’s I School is Bringing More Women into Data Science

It’s hard to go a week without seeing a new headline about the importance of data. It’s being used to prevent heart attacks, make factories more efficient, and power self-driving cars. Demand for data scientists is soaring: it’s the fastest growing job in the US, according to LinkedIn.

Read Full Story

3 Reasons Counting is the Hardest Thing in Data Science

Counting is hard. You might be surprised to hear me say that, but it’s true. As a data scientist, I’ve done it all – everything from simple regression analysis all the way to coding Hadoop MapReduce jobs that process hundreds of billions of data points each month. And, with all that experience, I’ve found that counting often involves far more time and effort.

Read Full Story

Client Success Story: Hydro Flask Grows Brand Awareness Through Upper-Funnel Advertising

Published November 4, 2019
 
 
Brand awareness: hard to track, even harder to justify budget for, and often overlooked. But a good brand awareness and recognition strategy benefits your brand for years to come.
Growing upper-funnel efforts is crucial to getting consumers to know about your brand in the first place, as well as generating new customer acquisition in the long term.

Read Full Story