Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising.Read Full Story
Could you tell us how eCommerce technologies have changed in the last 12-18 months?
Over the past 12-18 months, eCommerce technologies have become increasingly streamlined with customer experiences, putting an emphasis on blending both online and in-store experiences.
Look, I get it. You’ve got a budget you have to hit so acquiring a new customer between 11/15 and 12/15 at 50% off makes a lot of sense, right?Do you measure the downstream value of customers acquired between 11/15 and 12/15?Often, the results look like this:Acquired Rest of Year = $24.00 Profit.Acquired 11/15 to 12/15 = $12.00 Profit.Read Full Story
Salesforce has reported US Cyber Week Online Sales have Shattered Records Amid a Shorter Holiday Season
Insights reveal U.S.
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible product, tech companies earn millions in revenue from the data they collect on previous, current and future digital consumers.Read Full Story
“While Virtual Assistants and AI Bots will certainly have their place in the Sales landscape, we believe the future of Sales is one in which AI drives better human experiences.Read Full Story
Since the launch of AWS DeepRacer, tens of thousands of developers from around the world have been getting hands-on experience with reinforcement learning in the AWS Management Console, by building their AWS DeepRacer models and competing in the AWS DeepRacer League for a chance to be crowned the 2019 AWS DeepRacer League Champion. The League Final takes place this week at re:Invent 2019.Read Full Story
This just keeps coming up, so let’s explore the dynamic a bit.You have a paid search program. Last year in November you spent $100,000, and you obtained the following outcome:Spend = $100,000.Clicks = 200,000.Cost per Click = $0.50.Conversion Rate = 1.8%.Orders = 3,600.Average Order Value = $100.Profit Factor = 30%.Profit = (3,600*100)*0.30 – $100,000 = $8,000.Read Full Story
Terence Parr: “I am a computer scientist retooling as a machine learning droid and have found the nomenclature used by statisticians to be peculiar to say the least, so I thought I’d put this document together. It’s meant as good-natured teasing of my friends who are statisticians, but it might actually be useful to other computer scientists.Read Full Story
Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created.
Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series.
As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent.Read Full Story
How have you interacted with smart technologies like AI and Cloud-based Analytics platforms.
Prior to joining KeepTruckin, I worked at Uber where I served as Senior Director of Product and Data Science, managing Machine Learning and AI, Data, Marketing systems, and Operations tooling. Prior to joining Uber, I served as Senior Director of Product Management at Cloudera.
Have you ever visited a website you frequent and found that the text interacts with you?
For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful.
You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos.
According to a study, only 10% of Marketing and Salespeople all over the world believe that there is perfect alignment between the two teams.
20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription
Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they’d had the ability to put the subscription on hold to use later.
Data Engineers Now Have a Comprehensive Suite of Industry-Leading Products for End-to-End Data Management in Hybrid and Multi-Cloud Environments Leveraging Serverless Compute Capabilities
Informatica, the enterprise cloud data management leader, announced the launch of the Informatica Data Engineering solution, which provides the complete suite of tools data engineers need to deliver clean, reliab
I’m on my way to Washington, D.C., for the Family Online Safety Institute’s (FOSI) annual conference. I have attended almost all of these events since they started in 2007, usually as a speaker, in my role as CEO of ConnectSafely.org.Read Full Story
Just 9% of DCX executives have rolled out personalization tools in their organization.
Please visit MarTech Today for the full article.
Have you ever found yourself needing to hire a marketing firm for your business but felt overwhelmed by trying to decide which one to use?Read Full Story
If you want to grow, you have to set the right example by walking the walk and talking the talk. Growth starts at the top — with you.Read Full Story