Why Refusing to Discuss Failure Erodes a Culture of Growth

Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out?
Alternatively, have you ever watched while data was cherry picked to make things seem rosier than they actually are?
These are common embodiments of a very common, yet little known, phenomenon called “Success Theater”.

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Top DevOps Trends that Will Matter in 2020 For Your Business

Have you ever heard of the most effective DevOps e.g. Development Operations practices? If you haven’t, then you should start to care about implementing DevOps infrastructure into your business as it helps to deliver applications or any software faster and effectively while spending fewer team efforts.

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Market Segmentation for Effective Revenue Management in Hotels

Segmentation strategies in the Hotel industry have always played an important part in its growth. But over the years, they have seen many changes. Bookings are no more done just over phones and emails; online bookings through various channels contribute significantly to reservations in hotels. Google trends reveal that by the year 2023, 700 million people will be booking their hotel stays online.

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The Fastest Way to Kill Podcast Advertising

In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And among 12-34-year-olds, who are typically even harder to reach, that number is even higher at 70%.

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VERB to Deliver its Industry-Leading Interactive Video and CRM App for the DirectScale Platform

Social, Affiliate and Direct Sales Companies Will Have More Mobile Power With Lead Gen, Sales Enablement and Interactive Video Technology
DirectScale, Inc., a privately held market leader in the direct and social selling industry, has partnered with industry leader VERB Technology Company, Inc.

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5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019

If you’re like me, you have read your fair share of “prediction” articles that are typical of a New Year and a new decade. These prophetic announcements from market research industry pundits vary in quality. Many are self-serving and consistent with the prognosticator’s business objective; few are very thought-provoking.

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Nielsen Report Finds Overseas Merchants Are Actively Exploring Digitalization via Chinese Mobile Payments to Boost Sales and Customer Traffic

Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.

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MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information.

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Cloud Communications Provider Melrose Labs Launches With Ambition to be Europe’s No. 1

Melrose Labs, the newly launched cloud communications provider, have commenced rolling out the first wave of their communication services for voice and messaging. The company expects to be a significant challenger in the market through its broad range of crucial communication services for businesses of all sizes.

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Averna Releases New Smart Data Management Software

Averna Deploy Test Package Manager Is Now Available
Averna announced they have developed a new off-the-shelf test package manager software solution with the release of Averna Deploy, the latest in their smart data management suite.
Deploy ensures all manufacturing activities remain accurate and reliable with the most up to date software versions installed on systems throughout smart facilities.

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Why SEO Shouldn’t Be an Afterthought

When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril.
They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results.

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8 Examples of Influencer Marketing on TikTok

Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.
Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.

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5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice.
Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline.

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IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data
IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution.

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10 Logo Design Trends to Watch for in 2020 [Infographic]

We demand a lot from logos.
They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.
It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.

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