Measuring CCPA Preparedness of Big Data Companies: Facts and Insights

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards.

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Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt.
At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters.

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T-Shirt Contest Finalists

I still haven’t heard from one of the 3 finalists, but I wanted to go ahead and post the first two, and I’ll update here with the final one later. These finalists win a data science book and a t-shirt, and I’ll choose from the three (I’m actually considering combining elements from two of them!) and announce the final t-shirt design when they are available for sale.

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What No One Tells You About Real-Time Machine Learning

During this year, I heard and read a lot about real-time machine learning. People usually provide this appealing business scenario when discussing credit card fraud detection systems. They say that they can continuously update credit card fraud detection model in real-time (See “What is Apache Spark?”, “…real-time use cases…” and “Real time machine learning”).

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Recession in 2019 or 2020? Yield Curve Might Say So!

By now, you have probably heard that the yield curve has got flatten and will likely invert in 2019. What does this mean? Specifically, economists and investors look at the yield of the 10 year treasury note and subtract that rate from that of the 2 year treasury note. Rationally, investors want higher rates for long term notes as compared to short term ones.

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