Rakuten Marketing Data Breaks down Consumer Habits During the First Holiday Shopping Events of the Season

Larger Purchases Made on Single’s Day and a Higher Frequency of Orders During Click Frenzy
Rakuten Marketing have released findings from data collected on Single’s Day and Click Frenzy which for the first time ever, fell over three consecutive days (Nov 11 – 13).

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Deloitte Digital Wins Three Partner Innovation Awards at Dreamforce 2019

Awards Recognize Innovation in Digital Transformation for Organizations in the B2C Commerce, Higher Education and Health Care and Life Sciences Industries
Deloitte announced that it has received three Salesforce Partner Innovation awards in the B2C Commerce, Higher Education and Health Care and Life Sciences categories.

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Establishing an analytics culture: An interview with Oklahoma State University

“Analytics Can Save Higher Education. Really.” is a call to action for the higher education community to leverage data and analytics for better decision making at colleges and universities. It stresses the importance of using data and analytics to improve student outcomes, campus operations and much more.

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Enhancing Students’ Higher Education Experience Using Social Listening

Editor’s Note: The world of higher education marketing has changed dramatically since I was applying to university in antediluvian times. Where once colleges marketed themselves mainly by mailing out thick brochures to prospective students who wrote to them for information, there are now sophisticated systems that tap into the needs of prospective students and parents.

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