This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added pressure to meet record Sales goals and deliver on increasing customer demand, retailers are increasingly turning to click-and-collect, or BOPIS (buy online pick-up in-store), to provide a more convenient shopping experience.Read Full Story
10 Percent of Digital Orders During the Holiday Season Were Powered by Artificial Intelligence Brands and Retailers Offering Click and Collect Saw 56 Percent More Active Shoppers in the Last Five Days Leading up to Christmas and 18 Percent More Digital Revenue Share After the Shipping Cutoff
Salesforce, the global leader in CRM, released its 2019 Holiday Shopping Report, revealing the trends, data
To our GreenBook family, happy holidays & happy new year! We hope you enjoy this holiday season with all your loved ones and lots of hot cocoa. GreenBook’s offices will be closed until the New Year.
To keep you busy over the holidays, we’ve compiled a reading list for your enjoyment.
– Retailers hit by 20,000 fraud attempts, following swing towards digital holiday retail spend –
Thousands of British retailers and millions of shoppers are being targeted by fraudsters as the holiday shopping season is in a full swing according to a comprehensive study by retail and fraud experts at GBG – the global identity data specialist.
Published December 10, 2019
The year 2019 is coming to an end. We’re wrapping up our holiday shopping and preparing our out-of-office messages to spend time with friends and family.
This holiday season is one of extremes—featuring both amplified challenges and opportunities for every retailer and brand. The challenges are plain to see: A later-than-usual Thanksgiving means fewer post-feast shopper moments, and a heightened omnichannel chess match around an array of expedited, reduced-cost and free delivery models raises the stakes across the board.Read Full Story
Published November 20, 2019
Thanksgiving and the holiday season are upon us. Now is the perfect time to reflect on the things we’re grateful for in our lives.
As digital marketers, we have a lot to be grateful for. Sure, the industry is constantly changing and it can be hard to keep up.
Predictions of a looming recession doesn’t seem likely to hinder holiday shopping this year. In fact, despite what some call “unprecedented uncertainty,” analysts say holiday shopping will increase by 5% compared to last year.Read Full Story
There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. A consumer’s online experience—with your brand or an important e-tailer like Amazon—can make or break 2020 engagement.Read Full Story