Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky”
“So hard to use”
“This makes my head hurt”
“The product feels like it was built without any customers in mind”
Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2.
The general consensus? Their software sucks.

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How to make a self-service BI tools deployment less painful

Why does self-service BI have to hurt so much? In theory, it should be the answer to all your problems. But so many enterprises end up disappointed. They’re overwhelmed with data, yet suffering from a shortage of useful information. They can’t gain insights. And it’s causing data chaos and anarchy.
>>> Read the full article on SearchBusinessAnalytics.

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