5 Tricks to Secure Insight Engagement and Memorability

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Mayra Munguia will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Researchers Should Do More Market Research

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
We’ve all been there, the sales pitch starts with full enthusiasm and drive.

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The Last Frontier for Lean Methodology: Iterative Questions

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
Lean has been one of the guiding principles in the last decade.

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The Ultimate Guide to SEO in 2019

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car?
My guess, you turn to Google.
But did you know that 89% of B2B buyers and 81% of online shoppers do the same?
Faced with a problem, challenge or even a choice, they google it. Simply.

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Analyzing Philadelphia’s Bike Thefts

While mulling over project ideas and browsing Twitter earlier today I ran across http://opendataphilly.org/. Per their website OpenDataPhilly “is a portal that provides access to over 175 data sets, applications, and APIs related to the Philadelphia region. Simply accessing data, however, is not the ultimate goal of OpenDataPhilly.

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Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Posted by MiriamEllisFile this under fresh ideas for stagnant clients.
It’s 10:45 at night and I’m out of:
TortillasAvocadosSalsaMaybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.

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The epistemology crisis

We have a crisis of epistemology. A tsunami of bad tools, bad ideas, biased actors, and unresolved problems. Among our many issues, we have: Predictions treated as facts, and inherently fuzzy historical data presented without error bars. Small scale studies on college students and professional guinea pigs extrapolated out to whole populations.

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