MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

“If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward.”
Tell us about your role and journey into technology. What inspired you to start Samba TV?
I started Samba TV in 2008 with a few friends and colleagues.

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the coal mining of the information age

“If I were starting a NoSQL-in-the-enterprise startup, I would focus on ETL. ETL is a mess, and is a precursor for any fancy uses of data.” – @jaykreps
“@jaykreps ETL is the coal mining of the information age: dirty, important work that fuels the economy.” – @peteskomoroch
One of the largest obstacles facing companies who seek to derive value from data isn’t data’s size.

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