Currently set to No Index

5 Things You Need to Know from IIeX Behaviour UK 2019

Editor’s Note: Recently, we published an overview of key points from the IIeX Behavior US, in North America. We’ve also just had an IIeX Behaviour in the UK.  Here, Matthew Hellon and Ellie Jacobs summarize the highlights from the UK conference.
IIeX Behaviour UK 2019 was an interesting snapshot of how market researchers are adopting behavioral science.

Read Full Story

Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior, Boston

Editor’s Note: Recently, IIeX Behavior US was held in Boston. Many new developments were discussed. Here, Jackie Anderson gives us an overview of key themes from the conference.
Some of my favorite memories from grad school come from the hours spent hunkered in our school’s basement data lab, correlation matrices taped around the room, SPSS outputs so long they’d rival any CVS receipt.

Read Full Story

The State of Marketing Research Innovation

What You Missed at IIEX 2018 – 3 Takeaways Walking the floor at the Insights Innovation Exchange (IIEX) for a day and a half with our new CEO, Andy Greenawalt, we spoke to several friends, client and supplier side partners, and ducked into quite a few exciting startup sessions.Three things struck me this year:-Insights Technology is Finally Getting More Innovative.

Read Full Story