Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region.
Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns.

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How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia’s doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands.
“Life isn’t about what you have but the gifts you are given.

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Amperity Achieves Amazon AWS Retail Competency Status and Joins the AWS Partner Network Global Startup Program

AWS recognizes Amperity’s impact and expertise in applying machine learning to customer data unification and analytics & insights
Amperity, the first AI-powered Customer Data Management platform, announced two Amazon Web Services (AWS) achievements: obtaining AWS Retail Competency status and joining the AWS Partner Network (APN) Global Startup Program as one of the inaugural Customer Data Platfo

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Three Strategies for Marketers to Embrace AI Now to Thrive in the Future

In the ongoing discussion about how much Artificial Intelligence (AI) will impact the future of work, the outlook seems bleak. McKinsey & Company estimates that between 400 million and 800 million individuals could be displaced by automation and need to find new jobs by 2030 around the world.

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Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent.

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Chocolate Company Madécasse Announces Its New Name, Beyond Good, Developed by Brand Naming Agency River + Wolf

The name reflects the products’ exceptional taste and quality, as well as the company’s dedication to impact the continent of Africa
New York City brand naming agency River + Wolf is proud to announce its role in developing the brand name, Beyond Good, for the Direct Trade chocolate company formerly known as Madécasse.

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AdTheorent Launches Destination 360° for Destination Marketing Organizations

First-to-Market Offering Drives Destination Visitation; Showcases Economic Impact of Digital Advertising Campaign
AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the launch of Destination 360°, a new offering created for Destination Marketing Organizations (DMOs).

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Performant Deep Learning at Scale with Apache Spark & Apache SystemML

Machine learning continues to deepen its impact with new platforms that enable more efficient and accurate analysis of big data. One such platform is Apache SystemML, which allows for large-scale learning on the underlying Apache Spark platform, while maintaining the simple, modular, high-level mathematics at the core of the field.

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How Does the Number of Hidden Neurons Affect a Neural Network’s Performance

You can find the original notebook here at https://github.com/log0/digit_recognizer_2.
Impact of number of hidden neurons to model performance¶
This notebook investigates how the number of hidden neurons affect the model performance. We will see that increasing the number of hidden neurons increases the performance of a model using the MNIST dataset.

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Undressed: This is what dating culture looks like across the US

When it’s not you AND it’s not them — turns out that where we live has a huge impact on our dating journey.Undressed is a column about gender, social norms, dating rules and what happens when we break them. Read the last Undressed here.Sometimes I forget that the way I date here in New York City is unique. NYC is the most densely populated city in the US.

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Google Measurement Partners: Trusted measurement solutions for the entire customer journey

We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions.

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