LumApps Raises $70 Million in Series C Funding led by Goldman Sachs

Financing Round Underscores Platform’s Impact on Helping Companies Accelerate Workforce Productivity by Centralizing Employee Communications, Workflows, and Applications
LumApps, a leading Software-as-a-Service provider of cloud-based enterprise communication solutions, announced a $70 million Series C funding round, bringing the company’s total amount raised to around $100 million.

Read Full Story

AI Brings Impressive Features to Sales Funnel Builders

Artificial intelligence has had a fantastic impact on the marketing profession. SAS.com has a very useful guide on the benefits of artificial intelligence for marketers. They pointed out that there are three areas where big data is being leveraged in this vertical.
One of the biggest ways that artificial intelligence has proven to be most valuable has been in the development of sales funnel tools.

Read Full Story

Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change

If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. Missing are the stories of how companies are intentionally hiring and providing career development opportunities to people who otherwise have limited prospects for sustainable employment.

Read Full Story

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences.

Read Full Story

Heller Industries Commended by Frost & Sullivan for Delivering Unmatched Customer Value Through Its Reflow Soldering Technology

Heller aligns its product strategy with the rapid technological advances that impact customers’ changing requirements
Based on its recent analysis of the global surface mount technology (SMT) reflow soldering equipment market, Frost & Sullivan recognizes Heller Industries, Inc. with the 2020 Global Company of the Year Award.

Read Full Story

Artificial Intelligence in Restaurant Business

Artificial Intelligence (AI) has paved a new way for innovations that have transcended any other technology’s impact on society. Influencing and becoming a critical aspect of many industries, AI has become an important asset to possess. The restaurant business is no stranger to AI either. AI for restaurant business has seen a huge surge in terms of demand and necessity in the past decade.

Read Full Story

Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope to Keynote at CES 2020

Presented by MediaLink, Keynote Session Will Discuss How Companies Drive Positive Impact
The Consumer Technology Association (CTA) announced a CES 2020® keynote talk featuring Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope, in conversation with MediaLink Chairman and CEO Michael E. Kassan.

Read Full Story

Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region.
Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns.

Read Full Story

How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia’s doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands.
“Life isn’t about what you have but the gifts you are given.

Read Full Story

Amperity Achieves Amazon AWS Retail Competency Status and Joins the AWS Partner Network Global Startup Program

AWS recognizes Amperity’s impact and expertise in applying machine learning to customer data unification and analytics & insights
Amperity, the first AI-powered Customer Data Management platform, announced two Amazon Web Services (AWS) achievements: obtaining AWS Retail Competency status and joining the AWS Partner Network (APN) Global Startup Program as one of the inaugural Customer Data Platfo

Read Full Story

Three Strategies for Marketers to Embrace AI Now to Thrive in the Future

In the ongoing discussion about how much Artificial Intelligence (AI) will impact the future of work, the outlook seems bleak. McKinsey & Company estimates that between 400 million and 800 million individuals could be displaced by automation and need to find new jobs by 2030 around the world.

Read Full Story

Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent.

Read Full Story