Market Segmentation for Effective Revenue Management in Hotels

Segmentation strategies in the Hotel industry have always played an important part in its growth. But over the years, they have seen many changes. Bookings are no more done just over phones and emails; online bookings through various channels contribute significantly to reservations in hotels. Google trends reveal that by the year 2023, 700 million people will be booking their hotel stays online.

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4 Big Data Strategies to Boost Engagement of Your Blog

Big data is becoming more important in many businesses. The global market for big data was $189 billion last year and is expected to explode by 2022.
However, many smaller businesses aren’t relying on it as much as they should. Blogs are a prime example. You can use big data to get a lot more value from your blog and boost engagement.

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MarTech Interview with Eric Vardon, CEO at Morphio

“The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience.”
Could you tell us about your journey in technology and how you started at Morphio?
Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology.

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25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing.
Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing you.

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Predictive Analytics Is Lifting The ROI Of POS Marketing

Modern marketing is highly contingent on big data. One of the most important applications of big data in the marketing sphere is predictive analytics. Countless organizations are looking for new ways to use predictive analytics to get more out of their marketing strategy. One of the newest strategies is using predictive analytics with point-of-sale data to gauge customer trends.

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What To Know About The Essence Of AI In Video Editing In 2020

Artificial intelligence is playing a very important role in the future of video editing. Anybody that works in the profession should learn how to use AI technology to get the most value out of their videos.
How can you use AI to benefit as a video editor? Intelligent HQ founder Dinis Guarda has talked about some of the benefits of artificial intelligence for video editing in this article.

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Predictive Analytics Advances Rewrite Rules On Corporate Conferences

In years past, it was quite the cumbersome task to put together corporate conferences for the dissemination of important information and trends among industry stakeholders. It was only within the last few years that advancements in technology have provided efficient ways to bring large groups of stakeholders together for them to share information.

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Deep Learning Sentiment Analysis for Movie Reviews using Neo4j

While the title of this article references Deep Learning, it’s important to note that the process described below is more of a deep learning metaphor into a graph-based machine learning algorithm. No neural networks are used. Sentiment analysis uses natural language processing to extract features of a text that relate to subjective information found in source materials.

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5 reasons why graph visualization matters

Why is graph visualization so important? How can it help businesses sifting through large amounts of complex data? We explore the answer in this post through 5 advantages of graph visualization and different use cases.
What is graph visualization
Also called network, a graph is a collection of nodes (or vertices) and edges (or links).

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Evaluating and Testing Unintended Memorization in Neural Networks

It is important whenever designing new technologies to ask “how will this
affect people’s privacy?” This topic is especially important with regard to
machine learning, where machine learning models are often trained on sensitive
user data and then released to the public.

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Ergodicity In The World Of IoT

Ergodicity is one of the most important concepts in statistics. More importantly, it has a lot of real world applications. In this case, it’s applicable to the staggering number of internet connected devices in the world of Internet of Things (IoT). Most of the experiments conducted by research labs, businesses, and marketing agencies often rely on statistics to compile the results.

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Thursday Tweets (because it’s been that kind of week)

Reveal does important work, which makes this all the more appalling. “Planet Aid’s actions in its lawsuit against Reveal are a manifest example of what deep-pocketed interests can do to a news organization even when the facts are on the journalists’ side.” https://t.co/Tf1tbguzHu Three years and millions of dollars in legal fees fighting this.

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