MarTech Interview with Marcin Cichon, CEO at Pricefx

“As Machine Learning and AI continue to rapidly improve and evolve, we are looking to refine and implement these technologies across our products.”
Hi Marcin, Tell us about your role and journey into Technology. What inspired the idea of Pricefx?
I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry.

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BlackBerry Cylance Integrates with SafeBreach to Deliver Automated Enterprise Endpoint Security Validation

BlackBerry Limited announced  an integration with SafeBreach to help organizations improve their overall security posture with continuous enterprise endpoint security validation. The joint solution is now available to automate the identification of security gaps and prioritize security configuration changes based on potential business impact.

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How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let’s say your company decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.

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How to Choose a New Inventory Software System

Inventory management software, if implemented correctly, can help you save time, improve the accuracy of your product tracking, and even improve your bottom-line financials. However, there are many ways to get it wrong. If you choose a platform that’s hard to use, you’ll spend as much time training employees and correcting their mistakes as you’ll save by using it.

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Should Your Digital Marketing Agency Understand Big Data?

Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better.
Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article.

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TEC Eurolab Doubles Productivity With Data Management Solution from Cohesity and HPE

Cohesity and HPE Enable TEC Eurolab to Maximize Data Security and Resiliency, Improve Customer Service, Reduce Admin Time, and Help Speed Production While Increasing Revenues
Cohesity announced that TEC Eurolab has doubled its productivity and increased its revenues, thanks in part to deploying a disruptive data management solution provided by Cohesity and HPE.

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Appy Pie Launches Chatbot Builder for Banks to Help Them Strengthen Their Customer Relationships

Appy Pie has introduced the perfect chatbot builder for banks to help them improve their support services and connect with the customers in a better way. Appy Pie’s chatbot builder allows users to create chatbots that don’t need any coding. They work continuously and remain available for their users round the clock.

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85% of Grocery Retailers Lack Capabilities, Technology and Expertise to Use Insights to Monetise their Data and Drive Customer Experience

Global study reveals retailers are missing out on $200m in revenue through failing to improve their customer experience (CX)
dunnhumby released The Future of Retail Revenues Must Be Data Led, a November 2019 commissioned study conducted by Forrester Consulting that found 85% of grocery retailers globally lack the capabilities, technology, people and processes to use insights to monetise their data

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Technical SEO Clickability Checklist

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here.

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How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate.

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Helping autonomous vehicles see around corners

To improve the safety of autonomous systems, MIT engineers have developed a system that can sense tiny changes in shadows on the ground to determine if there’s a moving object coming around the corner.  
Autonomous cars could one day use the system to quickly avoid a potential collision with another car or pedestrian emerging from around a building’s corner or from in between parked cars.

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