Adverty Partners With MADFINGER Games to Enable Seamless In-game Ads in Upcoming ‘Shadowgun War Games’

Adverty AB (publ) has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has over one million pre-registrations to date.

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Crossmedia Names Former Cadreon SVP Its First Head of Integrated Media Sourcing

Newly Created Role Advances the Independent Media Agency’s Data-First Approach to Buying
In a move that underscores its commitment to channel neutral, data-driven buying, independent media agency Crossmedia Inc. (XM) has named Matt Bayer to the newly created position of head of integrated media sourcing.
Bayer will be the centralized leader across all the agency’s media activations.

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Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division

Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for the Music Industry
Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, announced the establishment of its MRC Data division with the acqui

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Smart AdServer Acquires Demand-Side Platform LiquidM

As a Leading Independent Ad Monetization Platform, Smart AdServer aims to Align Supply and Demand to Deliver Financial and Operational Efficiency to Advertisers and Digital Publishers
Smart AdServer, the leading independent ad monetization platform, announced its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin.

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Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels
Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media.

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SDL Tridion Sites Named Most Scalable Web Content Management Platform

SDL maintains position as a market leader in latest industry rankings by independent analyst firm, Ars Logica
SDL, a global leader in content creation, translation and delivery, is pleased to announce that the latest release of its web content management (“WCM”) solution, SDL Tridion Sites 9.

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One Hundred Best SEO Companies Announced by topseos.com

The Independent Authority on Search Vendors, Topseos.Com, Has Announced Their List of the Best Search Engine Optimization Companies for the Month of December 2019
The independent authority on Search vendors, topseos.com, has announced their list of the best search engine optimization companies for the month of December 2019.

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Marketing Analytics Firms Marketscience Consulting and Truesight Consulting Merge to Deliver More Unified and Advanced Client Solutions

Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over a year, the two firms have been in an exclusive partnership that enabled them to unify and advance their analytic offerings, increase scale, and expand resources. Today that partnership is solidified through their official merger.

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Companies with monopsony power abuse monopsony power

More competent evil from Amazon reported by Jay Greene of the remarkably independent Washington Post.SEATTLE — When Jeff Peterson’s Amazon seller account was hacked recently, he frantically tried to reach Amazon’s customer service for help restoring access to his sports memorabilia store.As nearly 4,000 fraudulent orders rang up, the Garden Grove, Calif.

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Variance of a Product of Random Variables

If X(1), X(2), …, X(n) are independent random variables, not necessarily with the same distribution, what is the variance of Z = X(1) X(2) … X(n)? It turns out that the computation is very simple:
In particular, if all the expectations are zero, then the variance of the product is equal to the product of the variances. See here for details.

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State Rating Agencies

People who buy cars can often get independent evaluations on them from auto mechanics. Same with house inspectors. More generally, consumers can get help in evaluating products from Consumer Reports, while bond investors can get help evaluating bonds via bond rating agencies like Moody’s. Charity donors can use GiveWell.

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Predictive Analytics World for Industry 4.0

6-7 May, 2019 – MunichPredictive Analytics World is the leading vendor independent conference for applied machine learning for industry 4.0.Business users, decision makers and experts in predictive analytics will meet on 6-7 May 2019 in Munich to discover and discuss the latest trends and technologies in machine & deep learning for the era of Internet of Things and artificial intelligence.

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