CEO Series: Interview with Frederic-Charles Petit, CEO of Toluna

Q: The industry is changing fast; between emerging technologies and start-ups and consolidation among the top companies there is a lot of disruption occurring to the whole category. How is Toluna reacting to that, and what does it mean for the future?
A: 2019 had more twists and turns than a Netflix blockbuster.

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Arrivalist Announces New Hires

Arrivalist, the leading location intelligence platform in the Travel industry, has expanded its Western US team, announcing two new senior level hires. Nevo Waintraub has been hired as Senior Director, Business Development and Brooke Burnham has been hired as Senior Account Director and. Burnham and Waintraub will be expanding Arrivalist’s position in the DMO and airport industries.

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What’s Expected of Marketing in 2020

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content Marketing in correlation with the demands from consumers and a significant increase in the use of Chatbots.

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Market Segmentation for Effective Revenue Management in Hotels

Segmentation strategies in the Hotel industry have always played an important part in its growth. But over the years, they have seen many changes. Bookings are no more done just over phones and emails; online bookings through various channels contribute significantly to reservations in hotels. Google trends reveal that by the year 2023, 700 million people will be booking their hotel stays online.

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Tenovos Builds Out Leadership Team with CPO, CTO and Chairman of the Board

Tech, Media and Business Industry Veterans Offer the Perfect Storm of Experience and Expertise to Set the Stage for Future Growth
Tenovos, the company powering stories worth telling, announced that it has strengthened its leadership team by adding David Vap as Chief Product Officer (CPO), Zeki Mokhtarzada as Chief Technology Officer (CTO) and Ron Grant as Chairman of the Board.

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5 Predictions for the Top MarTech Trends of 2020

The MarTech industry is massive, to say the least. As a matter of fact, it’s been forecasted to grow to $8.3 billion in annual revenues by 2021. And as with all industries, MarTech Trends come and go, which means that staying up-to-date with industry changes will keep you a step ahead of competitors and hopefully even doing your job better.

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Anura Awarded TAG Certified Against Fraud Seal by the Trustworthy Accountability Group

Fraud Seal Certification Demonstrates Anura’s Leadership in Raising Industry Standards, Strengthens Its Solutions for Fortune 1000 Companies
Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG).

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Sabre Forges 10-Year Partnership With Google to Build the Future of Travel

Travel Industry Leader Chooses Google Cloud as Its Preferred Cloud Provider to Accelerate Its Digital Transformation
Google Cloud announced it has joined forces with Sabre Corporation — a leading software and technology provider that powers the global travel industry—to help digitally transform the traveler’s experience, and co-create the future of travel.

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Parks Associates: Traditional and Mobile PERS Revenue to Be Approximately $1.1 Billion in US by 2024

New Industry Report Highlights Sensor-Based Solutions and Emerging Alternative Devices With Emergency Response Capabilities
New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year.

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Parks Associates: Piracy and Account Sharing Cost US Pay-TV and OTT Operators More Than $9 Billion in 2019 and Forecasted to Reach $66 Billion Worldwide by 2022

Industry Report Examines Trends, Business Models, and Best Practices to Identify and Fight Piracy
A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023.

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PelicanCorp Acquires Geolantis Cloud Services

PelicanCorp, the global leader in the damage prevention industry, announced its acquisition of Geolantis, further strengthening its market reach into critical digitized data workflows.
Geolantis provides strong data visualization, highly accurate mapping capabilities, workforce management, and asset inspection that is complimentary to PelicanCorp’s robust set of existing solutions.

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Kubient Forms Strategic Board of Directors

Top Industry Executives Bring Deep Operational Experience, Media and Brand Relationships to Support Kubient’s Rapid Growth
Kubient, a full-stack audience marketing platform, announced the formation of its Board of Directors, which will provide strategic guidance and expertise to enable Kubient to successfully scale as it seeks to become the leading cloud-based infrastructure in the rapidly growi

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NetReputation Named World’s Leading Reputation Management Company by Newsweek

Newsweek Recently Named NetReputation as the Industry Leader of Reputation Management Companies in 2020 Thanks to an Ever-Growing Scope of Strategies and Solutions and an Extensive Track Record of Success.
With over four billion people using the internet around the world, maintaining a positive online reputation has never held more importance.

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iOFFICE Acquires Leading Meeting Space Solutions and Workplace Analytics Company, Teem

iOFFICE, the industry leader in next-generation workplace experience and asset management solutions, announced it has acquired Teem as part of a continuing effort to help companies of all sizes create connected workspace experiences that drive enhanced business outcomes.

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SPARXiQ and Waypoint Analytics Announce Exclusive, Strategic Partnership

Industry leaders join forces to help companies focus on what matters: Deciphering and driving long-term profitability
SPARXiQ, the leader in business analytics and sales training, and Waypoint Analytics, developer of advanced profitability analytics Software-as-a-Service (SaaS), announced an exclusive, global partnership that combines SPARXiQ’s industry-leading provider of pricing and sales anal

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CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company
CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired The Market Element, a digital marketing agency located in Colorado.

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2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect.

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