CompTIA and ACTE Partner to Close Workforce Gaps in the Technology Industry

Leading Industry Associations Will Collaborate on Programs and Strategies to Accelerate the Delivery of Highly Skilled Talent to the Tech Workforce
The Computing Technology Industry Association (CompTIA) and the Association for Career & Technical Education® (ACTE) announced that they will work together on new programs and strategies designed to ready more people for careers in technology occupat

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Confirmit Reflects on 2019: A Year of Global Expansion and Forward-Thinking Initiatives

Confirmit leads with technological developments, greater global reach, and industry recognition across the globe
Confirmit, the leading global solutions provider for Voice of the Customer (VoC), Voice of the Employee and Market Research (MR) is poised to enter 2020 with enhanced technology, greater global alignment, and top industry recognition to meet the evolving needs of its global client base.

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Appy Pie Introduces Live Chat Software in Closed Beta

Appy Pie, the company that has been revolutionizing app development industry with its highly advanced no-code app creator software, has recently introduced live chat software in closed beta. Similar to its other DIY products, their live chat software doesn’t need any coding skills or technical knowledge.

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With Product Video Marketing, Customers Are Instantly Captivated and Conversions Become Effortless!

The e-commerce industry is a wonderful thing. Business owners can set up shop and start making sales to buyers all over the world in no time. Shoppers enjoy endless options from stores and brands across the globe. But despite the many advantages it offers both buyers and business owners, it can be challenging for online retailers to come up with new and exciting ways to wow their online audience.

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Goodway Group Earns Top Rank in Best Data Activation Category at ExchangeWire’s The Wires Global 2019 Awards

Digital advertising leader receives industry honor for their SharkNinja campaign which increased the return on advertising spend 300%
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been recognized for its industry excellence by ExchangeWire’s The Wires Global 2019 awards, winning the “Best Data Activation” category, as part of t

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Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers
A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain.

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Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for August 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for August 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of August.

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Battling Fraud Through Innovation: Your Data Quality Depends on it

We talk a lot in the market research industry about what needs to change and the challenges we face, but there are some notable innovations happening as well. In fact, we’re seeing positives like rising respondent engagement with suppliers focusing on experiences and using technology like automation to even turn down “bad” studies that are long and complicated.

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PreciseTarget Expands Executive Team with New CTO and VP of Marketing

Industry Veterans Will Fill Key Technology, Marketing, and Business Development Roles at PreciseTarget
PreciseTarget has announced the appointment of three new executives to the company’s senior leadership team. Mitch Paletz joins PreciseTarget as Senior Vice President, Channel Partnerships; Andrew McCasker joins as Chief Technology Officer, and Brian Graziano joins as Vice President, Marketing.

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NexTechar Teams with LivePerson to Personalize AR Through Conversational Commerce

One-Of-A-Kind, Transformative Technology for Retailers Combines Messaging and AR Experiences
NexTech AR Solutions, the industry leader in augmented reality, is pleased to announce it has partnered with LivePerson, a global leader in conversational commerce solutions, to integrate augmented reality (AR) for enhanced product views and 3D advertising into LivePerson’s AI-powered conversational comm

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The Insights & Analytics Ecosystem of the Future

I submit that our Market Research industry has been experiencing what I’m calling an “Inverted Moore’s Law.”
I’m sure you are familiar with the concept of Moore’s Law… generated by Gordon Moore, co-founder of Intel in 1965, and largely proven today, that computing power would double every two years while costs halved.

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Preteens Need Modern Payment Options for Today’s Digital Video Games

The array of monetization strategies in the video game industry is varied and expanding, and that means the risk associated with traditional payment methods is expanding as well.
Think about it: It’s been a long time since the only costs involved with video games pertained to the console, the controllers and the games themselves.

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Hotels: Occupancy Rate Increased Slightly Year-over-year

From HotelNewsNow.com: STR: US hotel results for week ending 9 NovemberThe U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 3-9 November 2019, according to data from STR.In comparison with the week of 4-10 November 2018, the industry recorded the following:• Occupancy: +0.1% to 69.0%• Average daily rate (ADR): +1.9% to US$132.

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How to Set & Achieve Marketing Objectives in 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.

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Data Mining in Retail Industry

Retail industry collects large amount of data on sales and customer shopping history. The quantity of data collected continues to expand rapidly, especially due to the increasing ease, availability and popularity of the business conducted on web, or e-commerce. Retail industry provides a rich source for data mining.

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My Language-Learning Toolbox

In the last year or two, I’ve rekindled an interest in learning languages. I follow a lot of industry blogs from all over the world, and it’s nice to give Google Translate a break sometimes. In the process, I’ve discovered an amazing variety of resources that weren’t around when I was taking classes in school.

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