Currently set to No Index

The Person Behind the Product: The Growing Retail Power of Influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product.
Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker.

Read Full Story