Carvertise Expands as It “Drives” National Advertising Campaigns

Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware.  The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years.

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Monster Launches Mobile Video App Using Brightcove’s Video Platform

Monster Studios Connects Job Seekers and Recruiters Using Innovative Video Technology to Ensure Qualified Candidates Match Company Cultures
Brightcove Inc., the leading global provider of cloud services for video, announced that Monster, a global leader in connecting people and jobs, has selected Brightcove as its partner of choice to power the new Monster Studios mobile video app.

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5 Tricks to Secure Insight Engagement and Memorability

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Mayra Munguia will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Onapsis Appoints Anshuman Kanwar as General Manager of Products and Technology

Strategic Addition of Former LogMeIn CTO Brings Experience Building Innovative Enterprise Software Solutions to Help Onapsis Guide Customers to the Cloud with Confidence
Onapsis, the leader in business application protection, announced the appointment of Anshuman Kanwar as general manager of products and technology.

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Researchers Should Do More Market Research

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
We’ve all been there, the sales pitch starts with full enthusiasm and drive.

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The Last Frontier for Lean Methodology: Iterative Questions

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
Lean has been one of the guiding principles in the last decade.

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GRIT Survey 2018

Celebrating Innovative Companies in Marketing Research
It’s that time of year again when Greenbook fields their biannual GRIT market research industry survey.
Thankfully it looks like the Greenbook team has made the survey a bit shorter than last year. I do encourage fellow researchers to take the survey, as it does give everyone some direction in terms of where things seem to be heading.

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Fascinating Developments in the Theory of Randomness

I present here some innovative results from my most recent research on stochastic processes. chaos modeling, and dynamical systems, with applications to Fintech, cryptography, number theory, and random number generators. While covering advanced topics, this article is accessible to professionals with limited knowledge in statistical or mathematical theory.

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Synchronously Visualized

Once again:  the New York Times presents an innovative graphic, which you always want to watch again and again.
It’s this Downhill Race at the Olympics:
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Start
Run
Finish
 
The link to the moving graphic is below this picture:
For Statistics?
It would be exciting to follow such visualizations, e. g. on changes in unemployment, GDP etc. of different countries from today-minus-x to today.

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Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.

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