CB Insights Accelerates Global Expansion Through DeepTech Partnership in China

CB Insights, a market intelligence platform that helps corporations discover emerging technologies, is excited to announce a partnership with DeepTech, a Beijing-based media, events, and content company, that will help expand CB Insights’ presence in China.
“We’ve been gathering Chinese startup and venture capital data as well as publishing research on China for many years.

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Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016.
1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016.

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Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences

New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers
Factual, the location data company, announced a significant update to its Audience product, adding Predictive and Loyalty audiences built using machine-learned predictive insights to its roster of targeting solutions for marketers.

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The State of Marketing Research Innovation

What You Missed at IIEX 2018 – 3 Takeaways Walking the floor at the Insights Innovation Exchange (IIEX) for a day and a half with our new CEO, Andy Greenawalt, we spoke to several friends, client and supplier side partners, and ducked into quite a few exciting startup sessions.Three things struck me this year:-Insights Technology is Finally Getting More Innovative.

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Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.

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How Can Autonomous Drones Help the Energy and Utilities Industry?

Welcome to How AI Transforms Business, a new series featuring insights from conversations with Microsoft partners who are combining deep industry knowledge with AI in novel ways and, in doing so, creating leading-edge intelligent business solutions for our digital age.

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