How Will Brands Engage Users in a World Without Likes

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.

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Images, GIFs or Video: Which Perform Best on Instagram?

Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text.
But deciphering exactly what kind of visual content to post is tough.

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Instagram Uses AI to Warn Users Who Are About to Post Potentially Offensive Captions

Instagram rolled out a feature in July in which it used artificial intelligence to detect comments that might be considered offensive, warning the people who are posting those comments and giving them a chance to reconsider. That feature was extended to captions Monday.

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15 Tips That Make Freelance Writers Successful

When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle.
The ad copy typically goes something like this ⁠— “Would you like to be able to work on your own schedule, from anywhere in the world? That’s what I did.

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How to Post on Instagram: a Step-by-Step Guide

With over 800 million active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down — in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019, an exponential increase from 1.

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NBA Twitter, Emojis, and Word Embeddings

A few weeks ago I read this blog post from the Instagram engineering team on machine learning and emoji trends. The post talked about general emoji usage over time on Instagram and then used word2vec an algorithm that uses a unsupervised learning process to read through a corpus of text and is then able to predict the context around a given word or emoji.

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