Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies
Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.

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OneLogin Introduces Trusted Experience Platform to Provide Secure, Scalable and Smart Experiences

Leading Provider of Identity and Access Management Continues to Invest in Customer, Developer and Workplace Capabilities
OneLogin introduced the Trusted Experience Platform, an identity foundation that enables companies to provide secure, scalable and smart experiences.

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How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let’s say your company decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.

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Distribution: The Undervalued Lever of New Product Success

Manufacturers invest many resources when they’re developing their innovations, but distribution is arguably the most important factor that will drive a new product’s success. If manufacturers can’t make the case to retail buyers to carry their new product, they risk a catastrophic failure.Distribution affects new product sales. This is obvious.

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