Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level.
And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.

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5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice.
Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline.

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The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website

It’s Friday afternoon, and your team is jonesing for Happy Hour.
For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on Google and let it conduct the search for you.

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Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey.
This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content.

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The Rise of Chatbots (And Why Your Business Needs Them)

It’s hard to believe we’re living in the year 2020.
And while it may not quite be the space age that many predicted decades ago, it’s pretty cool nonetheless. We have cars that can park themselves, powerful computers that are as small as wristwatches, and robots that can do our business bidding for us.
We’re talking about chatbots, of course.

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25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing.
Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing you.

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AI And Data: A Pain Or Gain? Here’s What The Future Looks Like

Yes, it’s AI again! Artificial Intelligence (AI) is always in the limelight from the last couple of years. Mostly it is considered as a blessing to the IT world. However, many experts have shown their doubtfulness too. No, you just can’t say “Ok Boomer” here! Of course, they have greater reasons i.e. a threat to data security.

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From Ideal to Real: Bridging the Gap to Better Eating in America

Americans want to eat healthfully. And it’s this intention to eat better that should serve as a guide for food and beverage companies into 2020 and beyond. We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real. And the smartest companies are dialed into the nature of human behavior.

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Shaping the Future of Work One Brick at Time

Everyone has assumptions about what the future of work looks like, but it’s always something “out there” that will come later. Today, you are focused on efficiency and productivity and trying to squeeze out something a little better.
But most business owners underestimate how soon the future will hit and how to be ready for it.

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3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency.
CMOs have been building in-house creative teams for the last 10 years.

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MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity

“I think that the misperception of AI is that it’s general and not understood that it’s specific.”
Could you tell us about your role and journey into technology?
My role as CEO is self-explanatory. My journey into technology started at a very young age and that was the start of a lifelong love affair with technology.

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The Time is Right – and Easier than Ever – to Send the Right Message at the Right Time

Getting the timing wrong is not only frustrating to the consumer, but it’s also costly to you. And that’s what happening to marketers in the major life purchase markets—mortgage, autos, insurance, education—every day. They’re spending a lot of time and money on tools to reach their prospects, but they’re still struggling to reach them at the right time.

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