The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.

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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response

Chinese general and military strategist Sun Tzu once said “When you know both yourself as well as your competition, you are never in danger. To know yourself and not others gives you half a chance of winning.” I think you’d be hard pressed to find a marketer or insights professional in the consumer packaged goods/retail industry who disagrees with the basic premise of this statement.

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How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.
But, even though I love research, it’s not exactly my forte — and I know I’m not alone.
Conducting market research is a necessity for both B2B or B2C companies.

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How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia’s doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands.
“Life isn’t about what you have but the gifts you are given.

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Qualifications to Become a Data Analyst

Data Analysis as a career
Do you know which the sexiest job of the 21st Century is? As per the Harvard Business Review, it is Data Scientist. Though, technically, Data Scientists are a few notches above Data Analysts, becoming a Data Analyst makes it easier for you to become a Data Scientist.
Picking a career is one of the most critical decisions that we need to take.

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9 AI Tools to Streamline Your Social Media Strategy

Did you know that more than 42% of the world population is on social media?
With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.
You probably already know that a lot of time and effort comes with successful social media management.

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Disney, Caltech

As many of you know, I was kept quite busy on the faculty job market this past spring, when I spent three months traveling almost non-stop. My time as a postdoc at Carnegie Mellon University was a very stimulating and productive one, but it is now coming to a close. Many thanks to my supervisors, Carlos and Krishnan, as well as all my other colleagues and collaborators.

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Perceptual Straightening of Natural Videos

Video is an interesting domain for unsupervised, or self-supervised, representation learning. But we still don’t know what type of inductive biases will enable us to best exploit the information encoded in the temporal sequence of video frames. Slow Feature Analysis (SFA) and its more recent cousin Learning to Linearize (e.g. Goroshin et al.

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New approximate nearest neighbor benchmarks

As some of you may know, one of my side interests is approximate nearest neighbor algorithms. I’m the author of Annoy, a library with 3,500+ stars on Github as of today. It offers fast approximate search for nearest neighbors with the additional benefit that you can load data super fast from disk using mmap.

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Recap of my first Kaggle Competition: Detecting Insults in Social Commentary [update 3]

Recently I entered my first kaggle competition – for those who don’t know it, it is a site running machine learning competitions. A data set and time frame is provided and the best submission gets a money prize, often something between 5000$ and 50000$.I found the approach quite interesting and could definitely use a new laptop, so I entered Detecting Insults in Social Commentary.

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He grins like a Cheshire cat; said of anyone who shows his teeth and gums in laughing

So you know the Cheshire cat, yeah?  Ever wonder what it’s point is?  Like, it turns up in a number of places, but does it foreshadow or emphasize plot turns?  Might it signify coming improvements or declines?
In my last post I confirmed that plot arcs from smoothed word sentiments seem to provide sensible representations of the plot progressions.

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