6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they’re tracking are often not well-aligned with their overall goals.

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Strengthen Your Cybersecurity Posture: 20 Steps To Take In 2020

The cyber threat landscape has never been more fragmented.
In a competitive context, fragmentation is usually good news. You prefer your competitors to be disorganized, overmatched, clawing for crumbs of the wholes you snatch for yourself.
In the context of cybersecurity, however, things are very different.

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Game Changer

The professional sports landscape faces serious headwinds with the teens and young adults who grew up simultaneously holding security blankets and smartphones. Generation Z has high expectations for entertainment experiences, and it’s a mistake to believe they will automatically grow to love the same sports as their parents and grandparents.

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How Artificial Intelligence Can Transform Influencer Marketing

Power of AI
Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it.

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Adapting to the New Era of Search, According to Moz’s SEO Scientist

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning.
While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all.
There are a multitude of reasons to explain this shift.

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Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social Selling technology since 2017! In fact, Sales Technology spending is increasing across the board, with a 47% increase in the same period.

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Why Intrusion-Lite Advertising is the Future of Digital Ads

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been popular for years are going to remain consistently successful.

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The graph analytics landscape 2019

Read part 1 – The graph database landscape
The graph analytics landscape 2019
Graph analytics frameworks consist of a set of tools and methods developed to extract knowledge from data modeled as a graph. They are crucial for many applications because processing large datasets of complex connected data is computationally challenging.

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Understanding The Role Of Data In Recruiting GDPR Experts

Two major trends in the big data landscape came to our attention that we wanted to address. We wanted to discuss data recruitment and what it means for the GDPR professionals out there. As you may know, all organizations – within the EU – that collect personal data must comply with the GDPR. The consequences for failing to meet GDPR standards are huge.

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3 Key Takeaways from MarTech 2019 West

  Did you know there are 7,040 solutions in the Marketing Technology Landscape today? Organizations of varied industries like healthcare, finance and retail are all moving towards a common direction – innovative and measurable marketing solutions. With hundreds of new…
The post 3 Key Takeaways from MarTech 2019 West appeared first on Tatvic Analytics.

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