5 Ways Working Remotely Changed the Way I Think About Teamwork

For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin.
People talk a lot about remote work these days, but as with most things, you never truly know until you’ve experienced it. I’ve learned quite a bit about remote teamwork along the way as an architect and developer.

Read Full Story

Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls.
We dreamt of swimming in the cascading water at sunrise.
However, today, we’re going to talk about a different, although just as beautiful, kind of waterfall — the waterfall chart.

Read Full Story

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising.

Read Full Story

How Can Companies Get The Most Value Out Of Their Data

Having spent the better part of the last decade helping organisations in the U.S. and the U.K. use data to drive profit, efficiency, and performance improvements, I thought it would be helpful to jot down best practices for organizations that are looking to get the most value out of their enterprise-level financial and operational data sets.

Read Full Story

The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website

It’s Friday afternoon, and your team is jonesing for Happy Hour.
For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on Google and let it conduct the search for you.

Read Full Story

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey.
This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content.

Read Full Story

Seven Areas Where MarTech CMOs Are Most Likely to Spend

Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. The seven areas are:
1. Digital Marketing
2. MarTech
3. Advertising
4. Workshorses
5. Innovation
6. Customer Experience
7. Personalization
Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech.

Read Full Story

Best of 2019: How AI Killed Google’s Social Network

[February 4, 2019] Facebook turns 15 today, after announcing last week a record profit and 30% revenue growth. Also today, “you will no longer be able to create new Google+ profiles, pages, communities or events,” in anticipation of the complete shutdown in April of Google’s social network, its bet-the-company challenge to Facebook.

Read Full Story

How Machine Learning And Contract Management Go Together

Last year, Harvard Business Review published a great article on the ways that AI are changing contract management. Author Beverly Rich has said that AI and machine learning will be integral to contracts in the 21st Century.
Rich said that there are some challenges to utilizing AI for contracts. The biggest issue is that the majority of companies don’t retain data on their contracts.

Read Full Story

AI And Data: A Pain Or Gain? Here’s What The Future Looks Like

Yes, it’s AI again! Artificial Intelligence (AI) is always in the limelight from the last couple of years. Mostly it is considered as a blessing to the IT world. However, many experts have shown their doubtfulness too. No, you just can’t say “Ok Boomer” here! Of course, they have greater reasons i.e. a threat to data security.

Read Full Story

Finland is making its online AI crash course free to the world

Illustration by Alex Castro / The Verge
Last year, Finland launched a free online crash course in artificial intelligence with the aim of educating its citizens about the new technology. Now, as a Christmas present to the world, the European nation is making the six week program available for anyone to take.
Strictly speaking, it’s a present for the European Union.

Read Full Story

Ephemeral Content: How & Why to Invest in Content That Disappears

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases.
While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat.
Snapchat Stories is a prime feature of the app.

Read Full Story

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.”
Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively.

Read Full Story

November 2019 Monthly Marketing News Recap

Published November 27, 2019
 
 
Welcome to November 2019’s marketing news recap! Last time, we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more.
This month has given us a lot to be thankful for in the marketing news world. We’ll talk about drone delivery, what to expect for the holiday season, social media advertising, and oh so much more.

Read Full Story

Sapiens Expands Its Partnership Ecosystem With Lightico to Enhance Digital Customer Interactions for the Insurance Market

Sapiens partners with Lightico to streamline the “last mile” of the insurance customer journey
Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced it has expanded its growing ecosystem by partnering with Lightico, an industry leader that offers a next generation platform for digital customer interactions for the insurance mar

Read Full Story