Ephemeral Content: How & Why to Invest in Content That Disappears

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases.
While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat.
Snapchat Stories is a prime feature of the app.

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Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.”
Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively.

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November 2019 Monthly Marketing News Recap

Published November 27, 2019
 
 
Welcome to November 2019’s marketing news recap! Last time, we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more.
This month has given us a lot to be thankful for in the marketing news world. We’ll talk about drone delivery, what to expect for the holiday season, social media advertising, and oh so much more.

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Sapiens Expands Its Partnership Ecosystem With Lightico to Enhance Digital Customer Interactions for the Insurance Market

Sapiens partners with Lightico to streamline the “last mile” of the insurance customer journey
Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced it has expanded its growing ecosystem by partnering with Lightico, an industry leader that offers a next generation platform for digital customer interactions for the insurance mar

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Why you can’t calculate aging trajectories with a standard regression

I found myself in a little Twitter discussion last week about using regression to analyze player aging. I argued that regression won’t give you accurate results, and that the less elegant “delta method” is the better way to go.Although I did a small example to try to make my point, Tango suggested I do a bigger simulation and a blog post. That’s this.

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Scraping Russian Twitter Trolls With Python, Neo4j, and GraphQL

Last week as a result of the House Intelligence Select Committee investigation, Twitter released the screen names of 2752 Twitter accounts tied to Russia’s Internet Research Agency that were involved in spreading fake news, presumably with the goal of influencing the 2016 election.

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Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season

There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. A consumer’s online experience—with your brand or an important e-tailer like Amazon—can make or break 2020 engagement.

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Scraping Russian Twitter Trolls With Python, Neo4j, and GraphQL · William Lyon

Last week as a result of the House Intelligence Select Committee investigation, Twitter released the screen names of 2752 Twitter accounts tied to Russia’s Internet Research Agency that were involved in spreading fake news, presumably with the goal of influencing the 2016 election.

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Juiced baseballs, part II

Last post, I showed how MGL found the variation (SD) of MLB baseballs to be in the range of about 7 feet difference for a typical fly ball. I wondered if that were truly the case, or if some of it wasn’t real, just imprecision due to measurement error.After some Twitter conversations that led me to other sources, I’m leaning to the conclusion that the variance is real.

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Leaving NYC for Nashville

For ten out of the last eleven years, I’ve lived in two places: New York City
and San Francisco. The last two years have been in NYC. After founding Ursa
Labs, a not-for-profit open source development group, I felt it was time to
make my home somewhere that isn’t either of those places. After some
contemplation and consulting many friends, I decided on Nashville,
Tennessee.

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Boulder StartupWeek 2014 · William Lyon

I had the opportunity to spend the last week in Boulder, CO for Boulder StartupWeek. StartupWeek is a week long event highlighting the startup and tech scene of a communty. It started in Boulder, but is now spreading. I wanted to share my experience and any takeways.
My notes were somewhat incomplete; apologies for all errors and omissions.

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Machine learning APIs: which performs best?

Amazon ML (Machine Learning) made a lot of noise when it came out last month. Shortly afterwards, someone posted a link to Google Prediction API on HackerNews and it quickly became one of the most popular’s posts. Google’s product is quite similar to Amazon’s but it’s actually much older since it was introduced in 2011.

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