Alyce Named Leader in the G2 Winter 2020 Account-Based Execution Software Grid Report

Celebrating a Milestone Year of Growth, Alyce Recognized for Leadership in G2 Category Based on Superior Customer Satisfaction and Market Presence Scores
Alyce, the AI-powered gifting platform that’s redefining sales and marketing outreach, announced its position in the Leader quadrant in G2’s Winter 2020 Grid Report for Account-Based Execution.

Read Full Story

25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing.
Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing you.

Read Full Story

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology
ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  ‘Moving to ABM Maturity: 2019 ABM Benchmark Study.

Read Full Story

Thrive Global Names Frank Ricciardi First Chief Customer Officer to Ensure Delivery of World-Class Customer Experience

Ricciardi Joins With Global SaaS Leadership Experience From Cornerstone OnDemand To Turn Customer Experience Into A Key Differentiator
Thrive Global, the behavior change technology company founded by Arianna Huffington in 2016, today announced that Frank Ricciardi will join the company as Thrive’s first Chief Customer Officer.

Read Full Story

OutSystems to Discuss the Transformational Impact of Low-Code at Gartner Application Strategies & Solutions Summit

App Development Leader to Showcase Technologies, Deliver Thought Leadership Sessions
OutSystems, provider of the number one low-code application development platform, is speaking about the future of low-code and showcasing its industry-leading app development solutions at the annual Gartner Application Strategies & Solutions Summit taking place on Dec. 3-5 in Las Vegas.

Read Full Story

John Shea Named Global President, Marketing And Events, Octagon Worldwide

Four Agency Executives Promoted to Senior Leadership Positions on Shea’s Team
Octagon, the preeminent integrated marketing and talent management agency in global sports and entertainment, announced the elevation of John Shea to Global President, Marketing and Events, Octagon Worldwide. In the role, Shea will oversee all U.S.

Read Full Story

Erika Goldwater, Director of Global Communications for inRiver, Named in ‘20 Women to Watch’ Annual Recognition Program

Leadership award recognizes strength across the disciplines of sales and marketing
inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced Erika Goldwater, director of global communications, was recognized as one of the winners of the ‘20 Women in Business’ leadership recognition program by the Sales Lead Management Association (SLMA).

Read Full Story