AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

Global Growth Investor General Atlantic Leads Series D Round
AppsFlyer, the global attribution leader, announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York. Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’s Board of Directors.

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BlueConic Raises $13 Million Series B to Further Expand Its Global Footprint As the Preeminent Customer Data Platform of the Consumer Privacy Era

Spring Lake Equity Partners Leads New Round of Funding to Fuel the Company’s Growth in Increasing Its Capacity to Meet Marketers’ Escalating Demand for First-Party Data Liberation
BlueConic, the world’s leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor

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Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and…should I go on?
It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all.

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Kaloom Announces Hitendra Sonny Soni as SVP of Worldwide Sales & Marketing

An industry veteran leads Kaloom’s advance to bring solutions to service providers worldwide
Kaloom, an emerging leader in fully automated data-center and edge networking software, appoints Hitendra Sonny Soni as Senior Vice President of Worldwide Sales and Marketing.

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Confirmit Reflects on 2019: A Year of Global Expansion and Forward-Thinking Initiatives

Confirmit leads with technological developments, greater global reach, and industry recognition across the globe
Confirmit, the leading global solutions provider for Voice of the Customer (VoC), Voice of the Employee and Market Research (MR) is poised to enter 2020 with enhanced technology, greater global alignment, and top industry recognition to meet the evolving needs of its global client base.

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Two Hat Raises $7.5 Million to Grow AI Content Moderation Platform

Tam Holdings leads round with participation from Taubman Capital and Makers Fund
Two Hat Security, a Canadian technology company that provides AI-powered content moderation solutions, announced it has raised $7.5 million in a new funding round led by Tam Holdings, an investment firm based in San Francisco.

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RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization
RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CD

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Success Lessons from Digital Leaders and Their Followers

There is an open debate among economists and business leaders on why digitization leads to a near winner take-all business model. We see the dominance of one search tool in Google and Netflix over other movie providers. In decades past, it was common to have a movie theater in each community and local bakers everywhere.

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The Economist gets in on the AI Fluff

The Economist leads with an editorial and an article on The Dawn of Artificial Intelligence.
The editorial starts of with:
“THE development of full artificial intelligence could spell the end of the human race,” Stephen Hawking warns. Elon Musk fears that the development of artificial intelligence, or AI, may be the biggest existential threat humanity faces.

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