How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let’s say your company decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.

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How to Search Tweets Using Twitter Advanced Search

Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed.
Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter.
Or maybe you just want to see Twitter conversations between @garyvee and @bcuban from 2016.

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Cerence Introduces My Car, My Voice – New Voice Clone Solution to Personalize the In-Car Voice Assistant

AI-powered capability lets people create a custom voice – their own, a loved one or a friend – for their mobility assistant
Cerence Inc., AI for a world in motion, introduced My Car, My Voice, a revolutionary product that lets people create custom voices for their in-car assistants.

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Not Your Fault

This just keeps coming up, so let’s explore the dynamic a bit.You have a paid search program. Last year in November you spent $100,000, and you obtained the following outcome:Spend = $100,000.Clicks = 200,000.Cost per Click = $0.50.Conversion Rate = 1.8%.Orders = 3,600.Average Order Value = $100.Profit Factor = 30%.Profit = (3,600*100)*0.30 – $100,000 = $8,000.

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Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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3 Reasons Why SEO’s Are Upset About Google’s Rel=nofollow Announcement

To understand what rel=nofollow is, we’ll start with an example.
Let’s say I’m a Wikipedia editor, and I’ve recently written a page about zebras. My page is getting hundreds of views, and is ranking on page one of Google for the search term, “Zebra”.
Following the success of my Wikipedia page, I get an email in my inbox.

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Learning from users faster using machine learning

I had an interesting idea a few weeks ago, best explained through an example. Let’s say you’re running an e-commerce site (I kind of do) and you want to optimize the number of purchases.
Let’s also say we try to learn as much as we can from users, both using A/B tests but also using just basic slicing and dicing of the data.

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How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate.

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xkcd-style charts in JavaScript

For xkcd fans, here’s a JavaScript library by Tim Qian that lets you style your charts like xkcd.
There’s something about sketchy, comic-style charts that makes the data feel more approachable. Maybe just because it’s different or looks more casual? I mean, I would use the style sparingly and maybe not in your next business meeting, but it’s kind of fun to mess with.

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The Real Problems with Neural Machine Translation

TLDR: No! Your Machine Translation Model is not “prophesying”, but let’s look at the six major issues with neural machine translation (NMT).
So I saw a Twitter thread today with the editor-in-chief of Motherboard tweeting, “Google Translate is popping out bizarre religious texts and no one is sure why“. This post in response to that.

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Adding AI to your applications with ready-to-use models from AWS Marketplace

Machine learning (ML) lets enterprises unlock the true potential of their data, automate decisions, and transform their business processes to deliver exponential value to their customers. To help you take advantage of ML, Amazon SageMaker provides the ability to build, train, and deploy ML models quickly.

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Merchandise Attribution

Let’s tell a little story here.Back in the stone ages of retail (1997) I worked at Eddie Bauer. We had a division in our stores called “Sport Shop”.If you walked into one of our stores, you’d first see the Sport Shop department … a canoe handing from the ceiling, fishing lures, general manly outdoor merchandise and gear.You’d watch a couple enter the store.

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How Many Styles is Too Many Styles?

Let’s say you have a category, and you have just one style / product in that category.Then you add a second style / product. Sales rarely double, correct?But sales increase, so you add a third style. And a fourth. And so forth. Eventually you have 250 styles.How many styles “should” you have?It’s a difficult question to answer.

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Always Discounting During The Cyber Monday Window

The past two days required a study of Thanksgiving – Cyber Monday activity.Today, let’s look at the share of volume going to items selling below their historical average price point, by year, for the brand we’ve been studying.2014:Nov = 25%.Cyb = 33%.Dec = 28%.2015:Nov = 17%.Cyb = 31%.Dec = 20%.2016:Nov = 22%.Cyb = 35%.Dec = 20%.2017:Nov = 22%.Cyb = 27%.Dec = 17%.2018:Nov = 27%.

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