5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019

If you’re like me, you have read your fair share of “prediction” articles that are typical of a New Year and a new decade. These prophetic announcements from market research industry pundits vary in quality. Many are self-serving and consistent with the prognosticator’s business objective; few are very thought-provoking.

Read Full Story

The Secret to Great Visitor Management: People Management

Visitor management may seem like a boring and unglamorous aspect of corporate life. But the fact is that it is an important discipline where meaningful interactions and engagements should be the norm. Your firm should ideally implement a personalized digital reception process to greet and welcome your guests warmly when they enter your building.

Read Full Story

How Will Brands Engage Users in a World Without Likes

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.

Read Full Story

Could an AI ‘human’ become your friend?

By Samantha Murphy Kelly | CNN
We’ve grown accustomed to asking virtual assistants like Siri and Alexa to do small tasks for us and provide basic information. But if the CEO of a Samsung-backed startup has his way, “artificial humans” will become your teachers, doctors, financial advisers and possibly your closest friends.

Read Full Story

The Rise of the New CMO

Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the explosion in availability of consumer and consumption data, combined with rapidly changing consumer demands and expectations, are flipping previously highly effective models on their head.

Read Full Story

Coupang Launches Global Retail Partner Program

Company offers brands like Downy, Lego, California Baby instant access to world’s fifth largest online retail market
Coupang, one of the world’s largest and fastest-growing ecommerce companies, announced a global partner program that will enable brands to immediately access a market that ranks the fifth largest in online retail sales.

Read Full Story

Progress

If you don’t like running through the history books, take today off … heck, take the next two weeks off and come back in early January.Now, if you noticed, I ended last week’s discussion about catalog circulation with discussions about five-year ad-investment simulations. This would be the part of the program where my comments are met with groans. But progress happens.

Read Full Story

Politics Over Price: 84% of Consumers Consider Company Ethics and Values Before Making a Purchase

Advertising on Digital Platforms like Email and Social Media Regarded as Less Trustworthy Than Traditional Platforms
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.

Read Full Story

On Alexa’s 5th Birthday, What Does Voice Need to Do If It Wants to Grow Up

What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the Voice change depending on the age, region, or even occupation of the people it’s speaking to?
These questions probably don’t feature as part of your breakfast routine, but it’s more pertinent than you may think.

Read Full Story

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.
It might seem like holiday marketing is out of control. But some brands do it very, very well.

Read Full Story

The Plain-English Guide to Semantic Search in 2020

Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I’d run downstairs and see a mountain of presents to unwrap.
I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update.
While Google makes updates every day — an average of almost 9 per day — most of these are minor updates.

Read Full Story

Shaping the Future of Work One Brick at Time

Everyone has assumptions about what the future of work looks like, but it’s always something “out there” that will come later. Today, you are focused on efficiency and productivity and trying to squeeze out something a little better.
But most business owners underestimate how soon the future will hit and how to be ready for it.

Read Full Story