If you’re like me, you have read your fair share of “prediction” articles that are typical of a New Year and a new decade. These prophetic announcements from market research industry pundits vary in quality. Many are self-serving and consistent with the prognosticator’s business objective; few are very thought-provoking.Read Full Story
Visitor management may seem like a boring and unglamorous aspect of corporate life. But the fact is that it is an important discipline where meaningful interactions and engagements should be the norm. Your firm should ideally implement a personalized digital reception process to greet and welcome your guests warmly when they enter your building.Read Full Story
Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure
As cross-channel marketing grows in importance, marketers must identify the same audience across multiple devices.
Do you ever feel like your favorite companies just get you sometimes?
For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences).
This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.Read Full Story
By Samantha Murphy Kelly | CNN
We’ve grown accustomed to asking virtual assistants like Siri and Alexa to do small tasks for us and provide basic information. But if the CEO of a Samsung-backed startup has his way, “artificial humans” will become your teachers, doctors, financial advisers and possibly your closest friends.
Dr. Gupta, how are you working with technologies like AI, Machine Learning and Natural Language Processing at Alexa.com, an Amazon subsidiary that provides marketers with SEO and Competitive Intelligence tools?
We use Machine Learning to surface common audiences between different websites.
Finding and working with freelancers can seem like a rollercoaster ride. It’s often a game of email tag, trying to find the perfect person with the right experience and rates for your business.Read Full Story
There’s nothing quite like the feeling of wrapping up a blog post.Read Full Story
New AI tools like Cogito aim to remind us how to be ‘human,’ issuing reminders and alerts for empathy and compassion.Read Full Story
Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the explosion in availability of consumer and consumption data, combined with rapidly changing consumer demands and expectations, are flipping previously highly effective models on their head.Read Full Story
Company offers brands like Downy, Lego, California Baby instant access to world’s fifth largest online retail market
Coupang, one of the world’s largest and fastest-growing ecommerce companies, announced a global partner program that will enable brands to immediately access a market that ranks the fifth largest in online retail sales.
If you don’t like running through the history books, take today off … heck, take the next two weeks off and come back in early January.Now, if you noticed, I ended last week’s discussion about catalog circulation with discussions about five-year ad-investment simulations. This would be the part of the program where my comments are met with groans. But progress happens.Read Full Story
Advertising on Digital Platforms like Email and Social Media Regarded as Less Trustworthy Than Traditional Platforms
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.
Artificial intelligence is starting to take over repetitive tasks in classrooms, like grading, and is optimizing coursework and revolutionizing the preparation for college entrance exams.Read Full Story
What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the Voice change depending on the age, region, or even occupation of the people it’s speaking to?
These questions probably don’t feature as part of your breakfast routine, but it’s more pertinent than you may think.
IBM’s Data Science Elite team goes into companies like Harley Davidson or Siemens and jumpstarts their AI projects for free.Read Full Story
Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.
It might seem like holiday marketing is out of control. But some brands do it very, very well.
Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I’d run downstairs and see a mountain of presents to unwrap.
I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update.
While Google makes updates every day — an average of almost 9 per day — most of these are minor updates.
Everyone has assumptions about what the future of work looks like, but it’s always something “out there” that will come later. Today, you are focused on efficiency and productivity and trying to squeeze out something a little better.
But most business owners underestimate how soon the future will hit and how to be ready for it.